Neighborhood Branding, Identity and Tourism

Author:   Staci M. Zavattaro (University of Central Florida, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367671877


Pages:   110
Publication Date:   18 December 2020
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Neighborhood Branding, Identity and Tourism


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Author:   Staci M. Zavattaro (University of Central Florida, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367671877


ISBN 10:   0367671875
Pages:   110
Publication Date:   18 December 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction 1. So, What is a Neighborhood? 2. Orlando’s Neighborhood Philosophy 3. Emotional Reasons for Choosing a Neighborhood 4. Pragmatic Reasons for Choosing a Neighborhood 5. #OrlandoUnited: Community Cohesion after Pulse Conclusion: Theorizing Neighborhood Brands

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Author Information

Staci M. Zavattaro, PhD, is associate professor of public administration at the University of Central Florida. She serves as editor in chief of Administrative Theory & Praxis and focuses her research on place branding, administrative theory, and social media use in government.

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