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Author:   Yoav Dubinsky
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   2023 ed.
Weight:   0.524kg
ISBN:  

9783031325496

ISBN 10:   3031325494
Pages:   286
Publication Date:   07 July 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Introduction.- Chapter 1 - Sports, Country Image, Nation Branding, and Public Diplomacy: Theoretical and Conceptual Frameworks.- Chapter 2 - Nation branding and sports-washing in international football: Exploring the roles of country image through the evolution of the FIFA World Cup.- Chapter 3 –Sports, Nation Branding, and Public Diplomacy in a changing World: A Global Review.- Chapter 4 - The Olympic Games, Nation Branding, and Public Diplomacy in a Post-Pandemic World: Reflections on Tokyo 2020 and Beyond.- Chapter 5 - Title IX and the Land of Opportunity: Six Lessons on Brand America and U.S. Sports Diplomacy amid the 50 Years Anniversary of the anti-sex discrimination Education Amendment of 1972.- Chapter 6 - International Football as a Nation Branding and Public Diplomacy Battlefield: The Case of the European Super League.- Chapter 7 - Sports-Washing.- Chapter 8 - Place branding and sports: From ‘Track Town USA’ to Oregon22 World Athletics Championships.- Chapter 9 - Sport-Tech Diplomacy: An Innovative Soft Power Tool for Nation Branding.- Chapter 10 – Where is the World headed to? A Glimpse to the Future of Sports, Nation Branding and Public Diplomacy.

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Author Information

Yoav Dubinsky is an Instructor of Sports Business in the Lundquist College of Business at the University of Oregon, researching sports, nation branding and public diplomacy. As a global scholar and a former journalist, Dubinsky covered or researched international sports for almost 20 years, including from four Olympic Games.

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