Overview

Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily benefits a small portion of the world's population. A small portion of the world's population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses. Multidisciplinary Approaches to Green Creativity, Eco-Innovation, and Collaboration focuses on the importance of green creativity, eco-innovation, and collaboration to create a more sustainable world. It builds on the available literature and joint expertise in the field of management while providing further research opportunities in this dynamic field. Covering topics such as eco-leadership, green marketing, and social responsibility communication, this premier reference source is a comprehensive and timely resource for government officials, decision makers, business leaders and executives, students and educators of higher education, librarians, researchers, and academicians.

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9781668463666

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Ziska Fields (PhD) was an Associate Professor and Academic Leader at the University of KwaZulu-Natal, South Africa. She recently joined the University of Johannesburg. For this book, her affiliation will still be the University of KwaZulu-Natal. Professor Fields has 13 years' experience in the Financial Industry in South Africa and has 11 years' Higher Education experience. Her qualifications include a BA (Communication Sciences), Diploma in Management Studies, MBA (Cum Laude) and PhD. She teaches various Management and Entrepreneurship courses at undergraduate and postgraduate levels. Her research focus area and passion is theoretical and applied creativity across various disciplines and contexts. She also developed two theoretical models to measure creativity in South Africa, focusing on the youth and tertiary education. She also has various other research areas, which include Entrepreneurship, Management, Innovation, Higher Education, Responsible Management Education, Artificial Intelligence, Future Studies and Information Technology. She edited three books titled Incorporating Business Models and Strategies into Social Entrepreneurship, Collective creativity for responsible and sustainable business practice and Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution. She has published various book chapters and papers in internationally recognized journals and presented various conference papers. She is a member of the South African Institute of Management (SAIM), Ethics Institute of SA (EthicsSA) and Institute of People Management (IPM).

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