Overview

How often in your life do you spend time following a rule or a procedure that makes no sense, offers little or no advantage, and slows you down in the process? In a world of work governed by a system of well-intentioned rules, that's something that happens all too often. In this book Martin Lindstrom - a global leader in branding and expert in organisational culture - takes you behind the scenes at companies which are paralyzed and demoralised by a breakdown in common sense. Lindstrom shares a five-step process for identifying and repairing these lapses, showing that restoring common sense always cuts costs, boosts engagement and increases customer retention. The stories in THE MINISTRY OF COMMON SENSE are entertaining, troubling, eye-opening and recognisable to anyone who works in or leads an organisation of any size. It's easy to get blinded to problems right in front of you - but setting up your own Ministry of Common Sense will mean less time wasted on unnecessary things, less mistakes and misunderstandings, and a better way of working for all.

Full Product Details

Author:   Martin Lindstrom Company
Publisher:   Hodder & Stoughton General Division
Imprint:   John Murray Learning
Dimensions:   Width: 13.40cm , Height: 2.20cm , Length: 21.40cm
Weight:   0.260kg
ISBN:  

9781529332476

ISBN 10:   1529332478
Pages:   256
Publication Date:   21 January 2021
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock  
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Reviews

Martin Lindstrom's delightful romp shows how too many organizations seem designed to drive their customers and employees crazy. And this gem is filled with useful (and fun) tips and tools that will help leaders build teams and organizations where common sense is the rule rather than the exception. -- Robert Sutton, Stanford professor and author of bestsellers including The No Asshole Rule and Scaling Up Excellence

Author Information

"MARTIN LINDSTROM is a well-known international management consultant and best-selling business author who routinely sees various kinds of ""corporate red tape"" on a global basis. Over the years, he has learned how to quickly pinpoint and then eradicate these bothersome hurdles in companies of all sizes. Lindstrom is recognized as one of the world's most influential people (Time) and ranked among the world's top business thinkers (Thinkers50)."

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