Overview

"Take a transforming trip through the ever-changing business world with ""Mind the Business,"" an engaging book that combines smart storytelling with useful advice. Written by an experienced businessman and visionary, each book explores key periods in business history and modern approaches that have revolutionized global companies. These volumes reveal the keys to entrepreneurial success and flexibility in the face of swift change, covering everything from the emergence of disruptive company models to the ascent of tech giants. Discover how industry titans like Apple and Uber transformed their respective fields and gain priceless insights about creativity, market intelligence, and grabbing chances in the face of adversity. One of the fastest-growing businesses in the world today is a company called Uber. For those who do not know what Uber is, it is essentially a mobile app (a computer program using a cell phone), which makes it possible for you to call a ""taxi."". Uber does not own any taxis or cars of its own. The app sends a message (similar to an SMS) to the nearest registered but independent Uber driver within your vicinity. The car will usually arrive at your location within 5 minutes. While using one of these services, the owner of the car proudly told me that he was making a lot of money as the service brought him customers. Uber takes a commission and also does the billing. All he has to do is show up. Then the driver, added this: ""Uber has no assets, just some computer servers."" Seeing that he was a smart entrepreneur, I then engaged him in a wider conversation about business: I asked him so many questions that he finally asked me, ""Are you planning to set up a similar business in Africa?"" ""Not really.... I'm just ""BUSINESS MINDED""; I make it my business, to see the business side of any business."" I then surprised him by telling him what I already knew about Uber. For instance, I told him that Uber is now valued at more than $40 billion. They are more valuable than Anglo American, which is one of the largest mining companies in the world. Imagine a taxi hailing service that is more valuable than Anglo, which has been around for more than 100 years, employs tens of thousands of people, and controls some of the largest deposits of diamonds, platinum, iron ore, and coal in the whole world. ""Do you think that is fair?"" The Uber driver asked. ""How can a company with no assets be worth more than a mining company that owns De Beers Diamonds or Anglo Platinum?!"" Uber has no assets. They do not even own the cell phone network on which their services operate. ""Who would have imagined that someone could come along and change a service as simple as getting a taxi?"" $40bn. Found out as you purchase and go through the book With engrossing tales and provocative insights, ""Mind the Business"" gives readers the perspective and resources they need to successfully negotiate the competitive environment of today. This book gives timeless advice and practical insights to help business leaders, whether they are seasoned industry veterans or ambitious entrepreneurs, prosper in the constantly changing global market. Get ready to learn the concepts that spur creativity, propel business success, and turn obstacles into opportunities. Accept the path towards developing a genuine ""business minded"" mindset and unleash your ability to influence the direction of business."

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