Overview

They are names recognized around the world today: Tesla. Starbucks. Netflix. Google. But how did these companies grow into global giants? Designed for readers age 12 and up, this comprehensive series spotlights flourishing corporations in a range of areas, from automotive and entertainment to beverages and computers, and introduces the key leaders who guided them to prominence. Each title surveys the featured company's history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of consumers around the globe. A sophisticated resource for business economics studies and STEM units on contemporary technology and industry. From operating system, productivity, and gaming software to search engine capabilities and cloud computing, the technology giant Microsoft offers it all to consumers around the world. Buzzing with entrepreneurial spirit and drive, this nonfiction STEM title for young adults surveys the journey of the personal-computer business from garage start-up to global industry leader. It covers Microsoft's products such as Windows, Bing, and Xbox 360, its company history, and key leaders, including Bill Gates, Paul Allen, and Steve Ballmer. Sidebars and a glossary support the main text, while a selected bibliography and websites encourage further topic research.

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9781682774670

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