Overview

New biography of Ryanair's controversial boss, Michael O'Leary, with unique insights into his role in the airline's huge success and its recent troubles September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it. Michael O'Leary lifts the veil on the wildly successful and wildly controversial Ryanair CEO. Based on extensive research - including with close associates of O'Leary - the book examines O'Leary's personality, beliefs and obsessions and describes how these have moulded the business he runs. Written by a multi-award-winning journalist and broadcaster, with a thirty-year career covering business and current affairs, it is a fascinating insight into the business behind the man, and the man behind the business.

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9780241315637

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Reviews

This is an engaging read full of anecdotes, some of which shocked me and made me laugh out loud -- Emma Newlands * The Scotsman * Matt Cooper explores the recent tough times for the high-profile businessman. * The Journal, Ireland * In a world of colourless corporate leaders, Ryanair's aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject. -- Book of the Month * The Financial Times * Cooper's book tracks O'Leary's change of attitude towards passengers since 2014. He built his career amid alehouse expletives and wisecracks that should have been enough to make most customers steer clear - were it not for the promise of ever lower prices. -- Neil Craven * The Mail on Sunday * A frequently enlightening unauthorised biography ... entertaining * Irish Independent * An indispensable guide for anyone who wants to understand not just where Michael O'Leary and Ryanair are coming from, but where they are going * Sunday Business Post * Fascinating book ... very comprehensive -- Eamon Dunphy * The Stand *

This is an engaging read full of anecdotes, some of which shocked me and made me laugh out loud -- Emma Newlands * The Scotsman * Matt Cooper explores the recent tough times for the high-profile businessman. * The Journal, Ireland * In a world of colourless corporate leaders, Ryanair's aggressive, mouthy chief executive provides catnip for journalists. Cooper, an award-winning Irish writer and reporter, makes the most of the opportunity to dissect his colourful subject. -- Book of the Month * The Financial Times * Fascinating book ... very comprehensive -- Eamon Dunphy * The Stand * Cooper's book tracks O'Leary's change of attitude towards passengers since 2014. He built his career amid alehouse expletives and wisecracks that should have been enough to make most customers steer clear - were it not for the promise of ever lower prices. -- Neil Craven * The Mail on Sunday * A frequently enlightening unauthorised biography ... entertaining * Irish Independent * An indispensable guide for anyone who wants to understand not just where Michael O'Leary and Ryanair are coming from, but where they are going * Sunday Business Post *

Author Information

With nearly thirty years' experience - as an award-winning reporter, newspaper editor, broadcaster and columnist - Matt Cooper is one of the outstanding Irish journalists of his generation. He is the author of three critically acclaimed and bestselling books - Who Really Runs Ireland?, How Ireland Really Went Bust and The Maximalist, the definitive biography of Ireland's first global business star, Tony O'Reilly. He lives in Dublin with his family.

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