Overview

Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres. In the book, you'll understand: how multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-laden business landscape; legal and policy considerations necessary to build and maintain safe, shared digital spaces; the economic and social impacts, including the potential for our digital lives to outlive our physical selves; and actionable insights, so you can make the most out of the next digital revolution. Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower listeners to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.

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"Luis Bravo Martins is chief marketing officer at KIT-AR, an Industry 4.0 startup focused on enhancing operators with augmented reality (AR) tools. Luis started working with AR in 2014 and since then became an enthusiast of its impact on business and society. He currently advises several organizations, like XR Safety Initiative Europe and the VR/AR Association, and coordinates the VR/AR section of APDC, Portugal's telco, tech, and media association. Samantha G. Wolfe is the founder of PitchFWD, an emerging tech consultancy that works with innovative companies on branding, marketing, and business strategies. Sam holds an MBA in marketing and finance from NYU Stern School of Business and teaches The Business of VR & AR, The Marketing of Innovation, and Avatars & Virtual Beings, all courses she created and developed as an adjunct professor at NYU Steinhardt. Metaversed is her second book. Melissa Redmond started her love affair with books when she was three. Her first introduction to audiobooks came at about the same time, when her dad, a Navy pilot, would read bedtime stories onto tapes and send them home while he was away on deployment. He did all the voices. Eventually, her love of the written word turned into a love of performance in various mediums. She graduated from the University of California San Diego with a degree in theater and has been working in theater, film, and voice-over ever since. Her voice has been described as ""A little smirk, a little sparkle . . . and just the right amount of smartass."" She's interested in a wide array of genres, with special affection for thriller, nonfiction, romantic comedy, and YA fantasy. When she isn't acting, she can be found hiking in the San Francisco Bay Area hills, dancing, and rescuing and rehabilitating injured marine mammals."

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