Overview

Today's average youth spends over 10 hours a day consuming media. Aided by technology, young people can instantly share and engage with media messages to find answers, get directions, shops or connect with friends. But access alone doesn't lead to critical thinking. Media are texts, designed to be read, analyzed, deconstructed and reconstructed. Understanding how to interpret advertising messages, check for bias or avoid stereotyping are among the skills students need to become knowledgeable consumers and producers of media.This book helps educators understand the importance of teaching media literacy and gives them the tools needed to bring this form of literacy into the classroom. Included in this new edition: ● An appendix with over 80 author-recommended resources. ● Insights from respected educators and experts. ● Media literacy lesson plans. ● Guiding questions, exercises and checklists for deconstructing media messages. 

Full Product Details

Author:   Frank W. Baker
Publisher:   International Society for Technology in Education
Imprint:   International Society for Technology in Education
Edition:   2nd Revised edition
Dimensions:   Width: 18.70cm , Height: 1.50cm , Length: 23.10cm
Weight:   0.440kg
ISBN:  

9781564843814

ISBN 10:   1564843815
Pages:   221
Publication Date:   30 November 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Reviews

[Baker] provides research and examples to show not only the importance of media literacy education, but also the effortlessness of its application. -- Praise for first edition, Jonathan Friesem, Journal of Media Literacy Education Brimming with useful instructional material about self-assessments, web-based tools, sample lesson plans, and more. -- School Library Journal Media expert Frank Baker's update to the original 2012 edition focuses on helping K12 educators better define, understand and teach media literacy. In addition to more than 80 recommended resources, this version includes new insights from educators and experts, as well as media literacy lesson plans, guiding questions, exercises and checklists for deconstructing media messages. The book also provides advice for teaching students how to avoid bias and stereotyping in their general approach to learning and writing. -- District Administration magazine

Author Information

Frank W. Baker is a K–12 media educator who has conducted hundreds of workshops with teachers and students. He created the website Media Literacy Clearinghouse (http://frankwbaker.com/mlc) in 1998 to help teachers find appropriate resources for teaching about media and media literacy. Since then, the site has been internationally recognised and continues to be a valuable resource for educators.

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