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9783110697711

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"""The book is well structured, concise and full of good stories that support the theoretical part - and full of ordered list how to start with a successful transformation! In the second section, the book elaborates ways to manage the process of change - I would prefer the process of transformation(!) but at the end of the book exactly that is used. In the following chapters the main reasons why change management fails is explained - Followed by many examples of how to decide when you should transform. The 'always-on' mentality (chapter 13) gave me some insight into the risk of transformation for sustained and long-term growth. The end is well done by having the human-centered approach as topic and not forgotten is the impact of automation and digital transformation. The didactic and content is very good! I'll definitely use some examples in my lectures - and will put it on the reading list!"" --Professor Richard Mischak teaches at the American University of Bulgaria (in Sofia) and was formerly employed at the Salzburg University of Applied Sciences at the Department of Business Management & Strategy."

The book is well structured, concise and full of good stories that support the theoretical part - and full of ordered list how to start with a successful transformation! In the second section, the book elaborates ways to manage the process of change - I would prefer the process of transformation(!) but at the end of the book exactly that is used. In the following chapters the main reasons why change management fails is explained - Followed by many examples of how to decide when you should transform. The 'always-on' mentality (chapter 13) gave me some insight into the risk of transformation for sustained and long-term growth. The end is well done by having the human-centered approach as topic and not forgotten is the impact of automation and digital transformation. The didactic and content is very good! I'll definitely use some examples in my lectures - and will put it on the reading list! --Professor Richard Mischak teaches at the American University of Bulgaria (in Sofia) and was formerly employed at the Salzburg University of Applied Sciences at the Department of Business Management & Strategy.

The book is well structured, concise and full of good stories that support the theoretical part - and full of ordered list how to start with a succesful transformation! [...] The didactic and content is very good! I'll definitly will use some examples in my lectures- and will put it on the reading list! Prof. Dr. Richard Mischak, American University of Bulgaria

The book is well structured, concise and full of good stories that support the theoretical part - and full of ordered list how to start with a successful transformation! In the second section, the book elaborates ways to manage the process of change - I would prefer the process of transformation(!) but at the end of the book exactly that is used. In the following chapters the main reasons why change management fails is explained - Followed by many examples of how to decide when you should transform. The always-on mentality (chapter 13) gave me some insight into the risk of transformation for sustained and long-term growth. The end is well done by having the human-centered approach as topic and not forgotten is the impact of automation and digital transformation. The didactic and content is very good! I'll definitely use some examples in my lectures - and will put it on the reading list! Professor Richard Mischak teaches at the American University of Bulgaria (in Sofia) and was formerly employed at the Salzburg University of Applied Sciences at the Department of 'Business Management & Strategy'.

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Martin Reeves is chairman of the BCG Henderson Institute, BCG’s think tank dedicated to exploring and developing valuable new insights from business, technology, economics, and science by embracing the powerful technology of ideas. Martin is also a member of the BCG Henderson Institute's Innovation Sounding Board, which is dedicated to supporting, inspiring, and guiding upstream innovation at BCG. Martin is a regular contributor to HBR, MIT SMR, Fortune and other management journals on business strategy and management. Kevin Whitaker was the analytics manager at the BCG Henderson Institute, BCG’s internal think tank on the future of business strategy, through 2021.

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