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9781937985486

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Principal, Bucket Studio Mastering One Voice will have marketers saying, 'that's just like me', but doing so with a dose of humility and a strong desire to fundamentally change the way they message, collaborate and work. You see a lot of 'work harder' marketing books out there. This is different. It's a 'work smarter' book; well worth the read and more worth diligently applying what it has to say. - Spencer Wixom, VP of Marketing, Challenger MASTERING ONE VOICE is crisp, generous, and savvy about the prerequisites--from taxonomy to tooling--true of every organization successful with content today. The stakes for effective content operations have never been higher, the rewards never clearer. This book will change the way you think about the business of making change click in enterprise settings. MASTERING ONE VOICE is, yup, a masterful addition to the wider literature of content strategy. - Jeffrey MacIntyre

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Toby co-founded Kapost in 2009 and served as CEO through its 2019 acquisition by Upland Software. When he's not sharing his vision for the future of marketing. Toby is biking, hiking, or skiing in Boulder, CO with his wife and three daughters. Zoe brings her love of writing and business strategy to her work leading strategic messaging and content creation. When she's off the clock, Zoe can be found immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.

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