Overview

"Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a ""big picture"" understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to give you greater control and a logical sequence to follow; so you take on the right things in the right order. Mastering Marketing divides the process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program."

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9780981342610

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John is a sales and marketing coach, consultant, author and content creator who lives in Calgary, Alberta, Canada. He is the President of Accrue Performance Marketing and the author of Mastering Marketing. John's been consulting since 1993, helping people start and grow companies. John's passion is helping people start and grow businesses that are an expression of their purpose and passion. Enabling this purpose and passion is what it's all about. Sales and Marketing are just the tools we use to help make it happen. Prior to Starting Accrue, John was the VP Strategy at Rare Method Interactive, President of Advanced Information Marketing and the head of Geomatics at Komex International.

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