Overview

Marketing Yourself is how you build a personal platform. It's a noisy world. If you have something to say and something to sell, Marketing Yourself is what elevates you above the crowd. Your personal platform keeps you visible to your audience, clients, and customers. You can spend lots of time, and energy, and money on your marketing, and still be unknown beyond a small audience. But with a solid platform, you can gather a larger group of like-minded people around you. With the right systems in place, all you have to do is show up, share your message, and shine your light, and you can make a living from your message. There are four cornerstones to the platforms of experts and entrepreneurs: Positioning, Profit, Strategy, and Systems. You need all four of these cornerstones to elevate to the next level. Moving from the Soapbox to the Showroom, from the Stage to the Stadium, requires a practical understanding of digital marketing and customer dynamics. Caelan Huntress has helped thousands of people improve their income, influence, and impact as the Creative Director of Stellar Platforms. Filled with detailed case studies, brilliant storytelling, and creative frameworks that you can apply to your own business right away, Marketing Yourself is an inspirational handbook for anyone who wants to level up from obscurity to success.

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Reviews

The most actionable marketing book I've ever seen! Great step-by-step instructions with memorable examples. Loved it. - Derek Sivers There are books that you read - and there are books that you USE. Caelan has written the second kind. Consider this your action guide, implementation kit, and field manual for marketing success. Page after page of money-making ideas that work and last. - David Newman Caelan has done what is not always possible for books about branding and marketing. He's created something practical and instantly applicable. This book is a must-read for anyone starting out and looking for a step-by-step process. - Donna McGeorge Personal branding literature is a genre unto itself these days, but Marketing Yourself is by far the most well-crafted, researched, and useful I've ever read. Caelan provides frameworks that you can employ to boost your brand right away, literally, paint-by-the-numbers. It's packed with great examples, so I don't feel like I'm left hanging with a good idea but no coaching. It's all there. From values to website, here you will find everything you need to look great in the world without ever feeling overwhelmed. - Joshua Waldman Caelan's a genius. His background and his unique combination of skills make him an expert in personal marketing. He is generous with his knowledge in these pages, and he tells great stories. - Kathleen Celmins Assuming you would like more people to know about what you are doing or creating, this book is 100% worth your time. It'll help the world market smarter, not harder. - Chad Littlefield Caelan is one of those rare authors who seems to deeply understand what we as entrepreneurs need. His mix of insights, case studies, and personal stories had me fully engaged throughout the book, and I now have a notepad full of practical takeaways to implement. - Vince Warnock Caelan has taken an extensive topic and broken it down into digestible key concepts that will help you understand how to grow your brand. His vast experience, gift of storytelling, and library of tools and templates make this resource a top pick for anyone wanting to elevate their personal brand to the next level. - Bryan Whitefield Marketing Yourself is a fabulously practical guide to growing your ability to market yourself, and if you implement even a portion of the ideas shared in this book, your value is certain to grow. - Col Fink Caelan Huntress oozes charisma and adventure. Mix in strong shots of curiosity, communication wizardry and practicality, and you'll understand the magic of Marketing Yourself. It combines clear advice with compelling stories, offered up by someone who walks the talk. - Rebecca Sutherns, Ph.D. This book contains a number of powerful tools and techniques for anyone trying to grow their business. I believe the most expensive cost in business is the learning curve. The more you know, the less you guess. And guessing is expensive. READ this book and avoid funding the ever-painful learning curve in your business. - Mike Brian A one-stop shop for everything you need to know about elevating your personal platform! Actionable steps, relatable examples, and so much more. Save yourself time and money and increase your competency in one shot! Get this book and a highlighter (you're going to need it) today! - Judson Laipply

Author Information

Caelan Huntress is the Creative Director of Stellar Platforms, a digital marketing agency that helps entrepreneurs set up smart marketing systems. He is an American digital nomad living in New Zealand, and has spent ten years running an online business while traveling the world with his young family. Caelan is a dynamic speaker, trainer, and business coach, who combines his skills as a theatrical performer and technical geek to make compelling virtual experiences.

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