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OverviewMarketing Your Law Firm provides a step-by-step guide to developing and implementing a marketing plan for your firm. It is logically structured into three main parts: marketing planning; market and client research; and promotion. The free disk that accompanies this title should help you to develop your own marketing plan, suited to the specific needs of your firm. Full Product DetailsAuthor: Lucy AdamPublisher: The Law Society Imprint: The Law Society Dimensions: Width: 15.30cm , Height: 2.00cm , Length: 23.60cm Weight: 0.637kg ISBN: 9781853287459ISBN 10: 1853287458 Pages: 250 Publication Date: 10 December 2001 Audience: Professional and scholarly , Professional & Vocational Format: Mixed media product Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsList of exercises, Introduction, Part 1 Marketing Planning, 1. The profile of your firm, 2. Analysing your clients, 3. Analysing your operating environment, 4. Analysing your competitors, 5. Setting objectives and creating an action plan, 6. Example marketing report, Part 2 Market and Client Research, 7. Approaching a research project, 8. Example questionnaire, Part 3 Promotion, 9. Using and evaluating promotional methods, 10. The promotional toolsReviewsThis is a very useful and practical workbook. The CD has all the forms on it so you don't have to spend a lot of time creating your own forms. I recommend it to you. Managing For Success Author InformationLucy Adam has over 10 years marketing experience. She gained a law degree in 1994 and has since set up her own marketing consultancy, Buzz, in London. Tab Content 6Author Website:Countries AvailableAll regions |
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