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OverviewIn a fast-moving world, entrepreneurs and brands that tell good stories win. Brands that don't tell good stories lose. Marketing Spark is a strategic and tactical guide for entrepreneurs who want to create stories that resonate. What you will learn: Storytelling: the history and why it matters more than ever. Discover: identify and develop powerful brand stories. People: who should be telling your stories-you, your employees, influencers, media, and bloggers. Strategy: telling the right stories to the right people at the right time. Tactics: how to develop and deliver stories using different channels, including case studies, services and tools. If you're ready to capture the spotlight with better stories, you need this book Full Product DetailsAuthor: Mark W EvansPublisher: Marketing Spark Imprint: Marketing Spark Dimensions: Width: 19.10cm , Height: 1.30cm , Length: 23.50cm Weight: 0.440kg ISBN: 9780994047335ISBN 10: 0994047339 Pages: 252 Publication Date: 31 December 2022 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |