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OverviewThis volume of New Directions for Philanthropic Fundraising offers sound advice on how nonprofits can make their message heard and become more savvy in their efforts to attract donors, participants, and ultimately, greater revenue to support the programs that fulfill their mission. The authors illustrate how partnerships with for-profit businesses can be an effective marketing technique and suggest practical steps for attracting and maintaining corporate sponsorships. They explain the importance of developing a brand identity and recommend a number of brand-building strategies. Authors also discuss how to develop relationships with individual donors by treating them as customers, and report on successful, innovative marketing programs that have been implemented by nonprofits. Full Product DetailsAuthor: Margaret M. MaxwellPublisher: John Wiley & Sons Inc Imprint: Jossey-Bass Inc.,U.S. Dimensions: Width: 15.10cm , Height: 0.80cm , Length: 22.90cm Weight: 0.165kg ISBN: 9780787998806ISBN 10: 078799880 Pages: 122 Publication Date: 08 June 1998 Audience: Professional and scholarly , General/trade , College/higher education , Professional & Vocational , General Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock  Table of ContentsReviewsAuthor InformationMARGARET M. MAXWELL is vice president for strategic planning and new ventures at The Children's Museum of Indianapolis; she also is a faculty member of The Fundraising School, a program of the Indiana University Center on Philanthropy. Tab Content 6Author Website:Countries AvailableAll regions |
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