Overview

Marketing for Pharmacists is based on the premise that marketing is not just a corporate function, but an activity that all pharmacists should undertake. Pharmacists in all settings can use the marketing ideas and techniques in this book to build their practices, develop innovative services, and generate business for their employers or organizations. This revised edition has been thoroughly updated and includes a new chapter titled “Marketing Yourself”.

Full Product Details

Author:   David Holdford
Publisher:   American Pharmacists Association
Imprint:   American Pharmacists Association
Edition:   2nd edition
Dimensions:   Width: 15.00cm , Height: 1.80cm , Length: 22.60cm
Weight:   0.476kg
ISBN:  

9781582121062

ISBN 10:   1582121060
Pages:   344
Publication Date:   16 January 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   No Longer Our Product
Availability:   Awaiting stock  
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Table of Contents

•Foundations of Marketing •Marketing Pharmacist Service •Consumer Behavior •Marketing Strategy •Segmentation and Promotion •Pricing and Placing Pharmacist Services •Marketing Yourself

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Author Information

David A. Holdford, RPh, PhD, is Associate Professor at Virginia Commonwealth University School of Pharmacy in Richmond. He has more than 20 years of practice, research, consulting, and teaching experience in the pharmacy profession and has used marketing to help develop, design, and assess pharmacist services and educational programs. He has published many articles about marketing on topics related to consumer behavior, pharmacist reimbursement, disease management programs, managed care pharmacy, and the promotion of pharmaceuticals. Dr. Holdford teaches marketing to both professional and graduate students and strongly advocates that marketing be a tool for all pharmacists.

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