Overview

Stop wasting your advertising money! It's easy to feel frustrated and disheartened when you're trying to grow your small business, pouring precious cash into advertising channels and funnels with little or no return. But you can change your business's fortune with a marketing plan that places your customers at the very heart of your business. Marketing = Customers + Heart is more than a marketing book, it's your way of business. If you follow this clear, practical, and proven formula you too will win in small business. Join Judy and Eriks Celmins as they share the 7 Stages for building a solid growth strategy - stages you can implement immediately, and every day. Developed over their three decades of experience challenging conventions and problem-solving in a wide range of innovative businesses and industries, this formula will help you: Build a solid foundation to create, understand, nurture, and retain customer Tap into your hidden reserves of creativity for new and exciting ideas Feel confident that your marketing decisions are finally on target with your goals and aspirations. Discover how stronger customer relationships lead to deeper insights and greater growth. Expand your mindset and easily identify new opportunities before your competitors. The Marketing = Customers + Heart formula comes at the very first, critical step of your marketing strategy - a step that too many businesses skip over. This book is a must-read, before you waste one more cent sending the wrong message. When you purchase this book, 100% of the gross profits will be donated to a Ukrainian family in desperate need. You can find out more by visiting our website https: //thriveablebiz.com

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Reviews

This book reshaped my understanding of marketing, and constructively challenged the traditional tropes and conventions I have heard repeated by business owners over the years. It is a valuable resource for anyone looking to take their customer relationships to the next level. Bart Mead Senior Business Banker What I love the most about Marketing = Customers + Heart is how practical the steps are! So many marketing books are aimed at simply making the author famous, and not helping businesses get sales. If you follow the advice from Judy and Eriks in this book, you'll find it so much easier to find your next customer. And your next. And your next. Wade Kingsley Founder, The Ideas Business In a corporate world of buzzwords and cliches, people's words are becoming less and less their own. Marketing = Customers + Heart is a refreshing departure from such a trend, providing cut-through and thoughtful insight which I was frequently able to apply back to my own challenges and experiences in business and in life. The business community across Australiasia and beyond would do well to read this book. Billy Hansen Consultant and Founder, Contracta.NZ, New Zealand Using the methods and techniques from Marketing = Customers + Heart, I've been able to turn two mediocre-performing hotels into the top performers in their market. I recommend this book to any small business owner who wants the same success. Robin H.C. McAdam Owner/Operator, Port Douglas Apartments Don't go for the 'tried and true' things that have been done before - it's important that your business stand out and cut though all the noise. Read everything you can get your hands on about strategy, creativity, leadership - and start with Marketing = Customers + Heart. It will teach you how to be unique and different, and sustain you and your business through to the next level. This book could just be the catalyst you need to make some positive changes in your business. Brad March Managing Director, Marchmedia

This book reshaped my understanding of marketing, and constructively challenged the traditional tropes and conventions I have heard repeated by business owners over the years. It is a valuable resource for anyone looking to take their customer relationships to the next level. Bart Mead Senior Business Banker What I love the most about Marketing = Customers + Heart is how practical the steps are! So many marketing books are aimed at simply making the author famous, and not helping businesses get sales. If you follow the advice from Judy and Eriks in this book, you'll find it so much easier to find your next customer. And your next. And your next. Wade Kingsley Founder, The Ideas Business In a corporate world of buzzwords and cliches, people's words are becoming less and less their own. Marketing = Customers + Heart is a refreshing departure from such a trend, providing cut-through and thoughtful insight which I was frequently able to apply back to my own challenges and experiences in business and in life. The business community across Australiasia and beyond would do well to read this book. Billy Hansen Consultant and Founder, Contracta.NZ, New Zealand Using the methods and techniques from Marketing = Customers + Heart, I've been able to turn two mediocre-performing hotels into the top performers in their market. I recommend this book to any small business owner who wants the same success. Robin H.C. McAdam Owner/Operator, Port Douglas Apartments Don't go for the 'tried and true' things that have been done before - it's important that your business stand out and cut though all the noise. Read everything you can get your hands on about strategy, creativity, leadership - and start with Marketing = Customers + Heart. It will teach you how to be unique and different, and sustain you and your business through to the next level. This book could just be the catalyst you need to make some positive changes in your business. Brad March Managing Director, Marchmedia

Author Information

Since they met over 30 years ago, Judy and Eriks Celmins have been a dynamic, innovative force. Blending their extensive experience and skill in sales, small-business management, and marketing strategy, research and execution, they are driven to be the best and to help others thrive, too. Judy and Eriks are the co-founders of ThriveableBiz, a New Zealand-based marketing consultancy for small businesses. Since they met over 30 years ago, Judy and Eriks Celmins have been a dynamic, innovative force. Blending their extensive experience and skill in sales, small-business management, and marketing strategy, research and execution, they are driven to be the best and to help others thrive, too. Judy and Eriks are the co-founders of ThriveableBiz, a New Zealand-based marketing consultancy for small businesses.

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