Overview

You don't need buzzwords-you need business! As a fellow small business owner, I get it. You're great at your craft but struggle with marketing. This book will change that. Simple. Actionable. Personalized. Marketing Basics for Your Small Business is the perfect tool to evaluate where you're at and take you where you want to go! Do you struggle to make sense of social media? Do you need a website but don't know where to start? Do you need help figuring out who your customer is and what exactly you're marketing? Then you're in the right place. This easy-to-follow book offers simple steps and solutions that will help you make sense of marketing and what you need for your business. But before we can even talk about the how, we'll talk about the why. Through a simple but thoughtful evaluation, you'll answer questions about your business and set measurable goals. This unique concept will ensure your business is built on a solid foundation before you begin marketing. Following the evaluation, you will learn about your marketing options and create a personalized and achievable marketing strategy that is tailored to your business. This book will help you: Define your business and your goals Explore free and paid marketing options Learn how to use social media for your business Create social media profiles and content with step-by-step instructions Understand the pillars of a great website Decipher how to choose what is best for your business As a small business owner, you not only have to be great in your industry but learn all the other parts of running a business too, i.e., marketing. Effective marketing is arguably the most critical component of any thriving business. It's what attracts potential customers to your brand, creates name recognition and it's how you'll be remembered over time. It doesn't matter if you bake the best pastries or are the most incredibly skilled hair stylist if nobody knows about you. From the author, Jen Esparza, I know that 'small business' is a broad term. A hairstylist, a car mechanic and a florist pick up this book . . . yes, it sounds like the beginning of a bad joke. But while I'm aware that your businesses may be vastly different, the marketing tools you need to define your demographic, refine your mission and reach customers are the same. I admire you. You are hardworking. You are dedicated. You are rare. And any way that I can support your business, I'm here for it. I wrote this for you. Jen

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