Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

Author:   Thomas Fotiadis (Democritus University of Thrace, Greece.) ,  Dimitris Folinas (Technological Educational Institute of Central Macedonia, Greece) ,  Konstantinos Vasileiou ,  Aggeliki Konstantoglou
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138394476


Pages:   340
Publication Date:   01 March 2022
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management


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Author:   Thomas Fotiadis (Democritus University of Thrace, Greece.) ,  Dimitris Folinas (Technological Educational Institute of Central Macedonia, Greece) ,  Konstantinos Vasileiou ,  Aggeliki Konstantoglou
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.807kg
ISBN:  

9781138394476


ISBN 10:   1138394475
Pages:   340
Publication Date:   01 March 2022
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Thomas Fotiadis is Associate Professor of Marketing and Director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece. Dimitris Folinas is Professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece. Konstantinos Vasileiou is Assistant Professor of Pharmaceutical Marketing in the Department of Pharmacy at the University of Patras, Greece. Aggeliki Konstantoglou has a PhD in Industrial Marketing from the Democritus University of Thrace, Greece.

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