Overview

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

Full Product Details

Author:   Colin Gilligan ,  Robin Lowe ,  Peter Cattee ,  Peter Cattee
Publisher:   Taylor & Francis Ltd
Imprint:   Radcliffe Publishing Ltd
Edition:   1st New edition
Dimensions:   Width: 15.60cm , Height: 0.90cm , Length: 23.40cm
Weight:   0.453kg
ISBN:  

9781857752021

ISBN 10:   1857752023
Pages:   174
Publication Date:   01 July 1996
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Colin Gilligan (Author) Robin Lowe (Author) Peter Cattee (Author)

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