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OverviewFull Product DetailsAuthor: Michela Addis (University of Rome, Italy) , Andrea RuralePublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.589kg ISBN: 9780367821319ISBN 10: 0367821311 Pages: 394 Publication Date: 24 November 2020 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. A Call to Revise Cultural Business Management 2. Cultural Business Models 3. Strategic Thinking in the Arts 4. Agile Management in the Arts 5. Arts Performance Measurement 6. Data Analysis and the Arts 7. Understanding the Arts Customer 8. Segmenting for Arts Marketing 9. Strategic Fundraising in the Arts 10. Corporate Communication and the Arts 11. Economic Impact and the ArtsReviewsThis book takes a fresh approach with common mistakes as the starting point for how to address classical problems in cultural management. The authors also recognize the need for more international perspectives, more international examples, and more strategies that apply beyond the local and national. Constance DeVereaux, University of Connecticut, USA. Editor of Arts and Cultural Management (Routledge, 2018) Author InformationMichela Addis is Professor of Marketing at the Università di Roma Tre, Italy. She is the author of Engaging Brands, published by Routledge in 2020. Andrea Rurale is SDA Bocconi Professor of Marketing at Bocconi University, Italy. Andrea is Director of the Master in Arts Management and Administration at SDA Bocconi and leads the Art and Culture Knowledge Centre. He is the President of FAI Lombardia (Fondo Ambiente Italiano) and the President of Conservatory of Music in Cremona. Tab Content 6Author Website:Countries AvailableAll regions |
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