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OverviewWorld economics and the industrial environment has recently created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product. It highlights • Robust methods for keeping up with innovation; • Designing new ways to grow, improve and market your product; and • Managing the changes in the business environment, market dynamics and other uncertainties. The volume is rich with examples and case studies of many small and large businesses. It further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs. An essential guide for entrepreneurs and professionals working in business management and marketing communications, as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples and lessons for innovative thinking and breaking new ground in business. Full Product DetailsAuthor: Rajat Kanti Baisya (Chairman and Managing Director - Strategic Consulting Group Pvt Ltd)Publisher: Taylor & Francis Ltd Imprint: Routledge India Weight: 0.635kg ISBN: 9780367433444ISBN 10: 0367433443 Pages: 316 Publication Date: 06 July 2021 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1.Entrepreneurs and entrepreneurship: Challenges and opportunities 2. From an idea to a marketable product: Deciding on the industry category and a product to be launched 3. Entrepreneurship ecosystem and start-ups funding 4. Managing risks and negotiating deals 5. Marketing management and strategies for start-ups 6. Business family entrepreneurs and new-generation entrepreneurs 7. Managing growth and transition of start-ups 8. Exiting the business: Routes and processes 9. Concluding lessons for successReviews'The conventional wisdom has been that entrepreneurship is an innate skill that only a chosen few possess. In this book, Prof Baisya debunks that myth by presenting a framework for practising entrepreneurship. This is a rare book and a must-read for anyone contemplating a plunge into entrepreneurship.' -Dr Arindam Bose, Leading biotechnology consultant and Member of the US National Academy of Engineering & Director of Dyadic International, Inc., and Former Vice President, worldwide R&D for Pfizer 'This book has been designed to give critical lessons and insights into business functions for managing a start-up successfully. It covers how ideas are developed and how it progresses through various stages; giving key insights, it will be a valuable resource for entrepreneurs and a lesson in entrepreneurship.' -Mr Yousef Abdul Latif Jameel, Chairman of YALJ Group of Companies, Saudi Arabia 'Professor Baisya has a brilliant academic standing and decades of experience in large organisations and leadership roles in a global environment. This book reflects his key insights on the subject. It will be valuable for entrepreneurs, start-ups, students and researchers in the subject of entrepreneurship.' -Dr Esben Ostergaard, Co-founder of Universal Robots and Founder & CEO at REInvest Robotics 'The conventional wisdom has been that entrepreneurship is an innate skill that only a chosen few possess, in this book Prof Baisya debunks that myth by presenting a framework for practising entrepreneurship. This is a rare book and a must read for anyone contemplating a plunge into entrepreneurship.' -Dr Arindam Bose, Leading biotechnology consultant and Member of the USA National Academy of Engineering & Director of Dyadic International, Inc and Former Vice President, world wide R&D for Pfizer 'The book has been designed to give critical lessons and insights into business functions for managing a start-up successfully, it covers how ideas are developed and how it progresses through various stages; giving key insights, it will be a valuable resource for entrepreneurs and a lesson in entrepreneurship.' -Mr Yousef Abdul Latif Jameel, Chairman of YALJ Group of Companies, Saudi Arabia 'Professor Baisya has a brilliant academic standing and decades of experience in large organisations and leadership roles in a global environment. This book reflects his key insights on the subject. It will be valuable for entrepreneurs, start-ups, students and researchers in the subject of entrepreneurship.' -Dr Esben Ostergaard, Co-founder of Universal Robots and Founder & CEO at REInvest Robotics Author InformationRajat Kanti Baisya is an accomplished business consultant and has held senior leadership positions in large companies and served on the boards of many public sector undertakings and multinationals. He has worked as Professor and Head of Department of Management Studies at IIT Delhi and has taught in reputed international business schools, such as ENPC (France) and NPU (China), among others. Tab Content 6Author Website:Countries AvailableAll regions |
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