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9781526492012

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This is a book for real people who have to make decisions and who want to use the best technology and data analytics available today. You do not need to be a technologist to make sense of this book. The many useful charts and diagrams, the recommended additional readings, insightful quotations that give voice to managers' experiences in working with big data to make decisions, and summaries of key learning for each chapter all lend themselves to making the learning experience easier and more applicable. Most importantly, I think it is a book that will make you want to learn and read more on this critically important topic. -- David Rooney This book is essential reading for those wanting to understand the role of big data and business analytics in management decision making. -- Professor Michael D. Myers

This book addresses a very interesting and timely topic by explaining data, technology, and managerial aspects that are inevitable components of decision-making in today's business world. This would be a go-to book for managers in managerial decision making by helping them to understand the mindset of technical people in industry, as well as for technical staff like data analysts and data scientists by providing them with the big picture about decision making and how managers make decisions using big data. -- Asil Oztekin, Ph.D. There are many books on Analytics, Big Data and Data Science. This book is unique and practical as it covers the above topics in tandem with decision making, which is crucial for innovation, problem solving and operational enhancements. Furthermore, I am intrigued to see it also addresses many of the non-technical aspects of the field which are all pivotal for quality decision making and knowledge retention - namely the contexts, ethics, privacy, and decision maker's styles. A great contribution to the field especially for those in practice. -- Professor Eric Tsui This is a book for real people who have to make decisions and who want to use the best technology and data analytics available today. You do not need to be a technologist to make sense of this book. The many useful charts and diagrams, the recommended additional readings, insightful quotations that give voice to managers' experiences in working with big data to make decisions, and summaries of key learning for each chapter all lend themselves to making the learning experience easier and more applicable. Most importantly, I think it is a book that will make you want to learn and read more on this critically important topic. -- David Rooney This book is essential reading for those wanting to understand the role of big data and business analytics in management decision making. -- Professor Michael D. Myers

Author Information

Simone Gressel Simone Gressel (PhD) is a lecturer at The Hague University of Applied Sciences in the Netherlands. She has studied in Germany, the Netherlands, the United States, and completed her doctoral studies in Management and Information Systems in New Zealand. As part of the Management Analytics Decision Making group, her research aims at exploring the role of analytics and big data as well as human factors such as intuition and experience in the managerial decision-making process, and how a balance between both can be established. She has also held Director positions in the IT industry. David Pauleen David J. Pauleen (PhD) is professor of Technology Management at Massey University, New Zealand. His current research revolves around wisdom in management, personal knowledge management, knowledge management, cross-cultural management, emerging work practices, and virtual team leadership dynamics, communication and technology.  His work has appeared in numerous top journals including: Information Systems Journal (2018), Decision Sciences Journal (2018), Journal of Business Ethics (2019, 2013), Journal of Management Information Systems (2003-04), and Journal of Information Technology (2001).  He is editor of the book, Cross-Cultural Perspectives on Knowledge Management (2007), and co-editor of Personal Knowledge Management: Individual, Organizational and Social Perspectives (2010) and the Handbook of Practical Wisdom: Leadership, Organization and Integral Business Practice (2013). He has co-authored the book, Wisdom, Analytics and Wicked Problems: integral decision-making in the information age (2019). and is the co-editor of the Routledge Practical Wisdom in Leadership and Organization Series. Nazim Taskin Nazim Taskin is a Senior Lecturer at School of Management, Massey University, New Zealand. He holds a PhD in Interdisciplinary Studies from University of British Columbia, Okanagan, Canada. His research interests include Enterprise Systems, Strategic IS/IT Alignment, Big Data and Analytics, Decision Making and Knowledge Management. Nazim has published in various journals, conferences including Australasian Journal of Information Systems, Journal of Knowledge Management, Journal of Electronic Commerce, Journal of Enterprise Information Management, Business Strategy and the Environment, Hawaii International Conference on System Sciences (HICSS), Australasian Conference on Information Systems (ACIS), Americas Conference on Information Systems (AMCIS), and European Conference on Information Systems (ECIS). He has co-authored a book chapter as well.

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