Overview

In every industry there are few insanely successful enterprises that consistently dominate the market, make super sales turnovers and record profitability that defy the prevailing economic conditions. These brands have achieved market distinctions by being truly differentiated from the competition; they have become well known for consistently offering high quality products and superior services; they can be relied upon to deliver on their promises. As these titans seem to have it all easy, taking all the customers and making all the money, for the rest of the businesses, it seems to be all struggles just to get by with very little or nothing to show for their efforts. We have established that these super brands have certain secrets or pillars in common that ensure their success no matter the prevailing economic conditions. Even more importantly, the collective and faithful application of these secrets enable these enterprises to build and sustain well-oiled product and service delivery machineries to a growing pool of satisfied and evangelical customers, with an exactness that can be replicated. In this book, we unveil these secrets in one cover for the benefit of all the business leaders and budding entrepreneurs keen to take their businesses to positions of market dominance with superior returns to boot. With relevant case studies, the author dissects the inner workings and mindsets of these market leaders to showcase the commonalities responsible for their meteoric rise in both market value and profitability, and presents the same as the verified blueprint for resounding and sustainable business success. Now you too can purpose to join this elite league of the super achievers by utilizing these secrets or pillars in your business, and stand to enjoy the immense rewards that come with it.

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9789966827531

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