Overview

ATTENTION LAW FIRM OWNERS: You have been lied to--for a very long time--by law school professors who told you that just being a great lawyer would be enough to attract plenty of great clients. Then, by marketing agencies, which have long viewed lawyers as easy marks, willing to write large checks for marketing services that offer little accountability and deliver little in the way of measurable results. Rolling the dice on marketing is no way to build a highly successful law firm! MAGNETIC MARKETING FOR LAWYERS(R) is the antidote. With it you can salvage some of the marketing investments you've already made, maximize your marketing dollars in the future, and--best of all--protect your valuable time from marketing gimmicks and gambles that just make no sense at all. Inside, marketing legend Dan S. Kennedy and small law firm management expert RJon Robins will take you, step by step, through the process of understanding, planning, and implementing MAGNETIC MARKETING(R) in your law firm. Stop wasting time and money by unlocking the key to real, predictable, sustainable growth and change the trajectory of your law firm--and your life--forever.

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9781642252651

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THE PRINCIPAL AUTHOR, CREATOR OF MAGNETIC MARKETING(R), DAN KENNEDY is a celebrated direct marketing and direct-response advertising strategic advisor to countless companies grown from the ground up to tens of millions and even over a billion dollars. But his passion is for the Main Street small business owner; the butcher, baker and candlestick maker; the solo practitioner; those he deems the unsung heroes of the economy. He is a multimillionaire serial entrepreneur himself, an author of more than twenty popular business books, and a sought-after speaker whose career has included nine years on the #1 seminar tour in America, with audiences from fifteen thousand and up, repeatedly sharing those stages and others with celebrity entrepreneurs like Debbi Fields (Mrs. Fields Cookies), Ben & Jerry, Donald Trump, Gene Simmons (KISS), former US Presidents including Ronald Reagan, and top business speakers Zig Ziglar, Brian Tracy, and Tom Hopkins. RJon Robins is Cofounder and President of How To Manage Enterprises and one of its subsidiaries, How to Manage a Small Law Firm, which helps to manage more than four hundred of the fastest-growing, and some of the most profitable, solo and small law firms across the United States, in every practice area anyone could likely imagine, in cooperation with law firm owners from all walks of life. How to Manage a Small Law Firm has been named by Inc. magazine as one of the five thousand fastest-growing privately held companies in the country six years in a row after having grown by more than TEN THOUSAND PERCENT since RJon started the business from his dining room table in 2009. RJon practices what he preaches about demanding that your business give you a life instead of the other way around. He is an avid boater and lives in South Florida with his wife and cofounder, Ale, their son, Taye Astuya, a dog, one or more cats, a flock of peacocks, and wild iguanas that live in their yard.

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