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OverviewThe best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision. The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing. Full Product DetailsAuthor: Martina Lauchengco , Martina LauchengcoPublisher: Ascent Audio Imprint: Ascent Audio Edition: Library Edition ISBN: 9798212051941Publication Date: 12 April 2022 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationMartina Lauchengco is the product marketing partner at Silicon Valley Product Group and a partner at Costanoa Ventures, a boutique venture capital firm. Martina worked at Microsoft and Netscape, two of the most formative tech companies of all time, before advising startups and Fortune 500 companies. She teaches at UC Berkeley and is an advocate of diversity and inclusion. Her work has been featured in TechCrunch and VentureBeat. Martina received her BA and MA from Stanford University. She is an avid cyclist, runner, and snowboarder and lives in San Francisco with her husband and two children. Martina Lauchengco is the product marketing partner at Silicon Valley Product Group and a partner at Costanoa Ventures, a boutique venture capital firm. Martina worked at Microsoft and Netscape, two of the most formative tech companies of all time, before advising startups and Fortune 500 companies. She teaches at UC Berkeley and is an advocate of diversity and inclusion. Her work has been featured in TechCrunch and VentureBeat. Martina received her BA and MA from Stanford University. She is an avid cyclist, runner, and snowboarder and lives in San Francisco with her husband and two children. Tab Content 6Author Website:Countries AvailableAll regions |
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