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OverviewGlobalization, the Internet and an era of mass travel have combined to produce a world with a language mix on a huge scale. Linguanomics explains this multilingualism in a material, economic and cultural sense. What is the effect of this multilingualism on society, organizations and individuals? What are the economic benefits and drawbacks? Should we invest in language skills? Should there be interventionist policies, and if so, at what level? Should there be a global lingua mundi? The debate surrounding multilingualism is often clouded by emotion and misconception. With an analysis devoid of rhetoric, Gabrielle Hogan-Brun takes an objective look at this charged area. The result is Linguanomics: a major step towards a clearer understanding of the market potential of multilingualism, its benefits, costs and points of contention. Asking significant questions of profound concern to the future of global collaboration, Linguanomics is an essential guide to students, teachers, policy makers and politicians and anyone who cares about the role of language in the modern world. Full Product DetailsAuthor: Dr Gabrielle Hogan-Brun (University of Bristol, UK)Publisher: Bloomsbury Publishing PLC Imprint: Bloomsbury Academic Dimensions: Width: 12.90cm , Height: 1.80cm , Length: 19.80cm Weight: 0.313kg ISBN: 9781474238311ISBN 10: 1474238319 Pages: 184 Publication Date: 09 February 2017 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsAcknowledgements Setting the Scene 1. Trading across cultures: Then and now Early trade and transportation Markets and communication Territory, entrepreneurship, production Demand, supply, resources 2. Economic aspects of languages today Calculating language choices An economics perspective Modelling multilingualism Balancing language choices Language diversity economics 3. Managing multilingualism Lessons from failures Bridging across languages Investing in human capital Harnessing mobile resources 4. Is learning another language worth it? Market incentives Language beliefs Language choices Employment prospects 5. Languages in the marketplace Multilingual workplace practices Language services markets Language teaching industry Heritage and language tourism New languages, new markets Afterword Notes Glossary References IndexReviewsHogan-Brun is on a mission to convince her readers that they should be more alert to the market [and social] potential of language learning ... [and] this is a laudable aim ... Linguanomics asks worthwhile questions. Times Higher Education With cities like London now counting 300 languages among their residents, the globalization of trade, and empirical evidence of the cognitive value for young and old of bilingualism, one might wonder why one needs to argue for the learning and teaching of languages. But there is clearly such a need, and Gabrielle Hogan-Brun provides a lively, readable and wide-ranging survey of the value of multilingualism to individuals and nations. -- Bernard Spolsky, Professor Emeritus of English, Bar-Ilan University, Israel In this succinct yet comprehensive book, the author provides a dispassionate account of the relationships - both historical and contemporary - between multilingualism and economics. Readers will find here an excellent source of information bearing upon both the benefits and the costs of linguistic diversity. -- John Edwards, Senior Research Professor, St Francis Xavier University, Canada and Adjunct Professor (Graduate Studies), Dalhousie University, Canada With cities like London now counting 300 languages among their residents, the globalization of trade, and empirical evidence of the cognitive value for young and old of bilingualism, one might wonder why one needs to argue for the learning and teaching of languages. But there is clearly such a need, and Gabrielle Hogan-Brun provides a lively, readable and wide-ranging survey of the value of multilingualism to individuals and nations. -- Bernard Spolsky, Professor Emeritus of English, Bar-Ilan University, Israel In this succinct yet comprehensive book, the author provides a dispassionate account of the relationships - both historical and contemporary - between multilingualism and economics. Readers will find here an excellent source of information bearing upon both the benefits and the costs of linguistic diversity. -- John Edwards, Senior Research Professor, St Francis Xavier University, Canada and Adjunct Professor (Graduate Studies), Dalhousie University, Canada With cities like London now counting 300 languages among their residents, the globalization of trade, and empirical evidence of the cognitive value for young and old of bilingualism, one might wonder why one needs to argue for the learning and teaching of languages. But there is clearly such a need, and Gabrielle Hogan-Brun provides a lively, readable and wide-ranging survey of the value of multilingualism to individuals and nations. -- Bernard Spolsky, Professor Emeritus of English, Bar-Ilan University, Israel In this succinct yet comprehensive book, the author provides a dispassionate account of the relationships - both historical and contemporary - between multilingualism and economics. Readers will find here an excellent source of information bearing upon both the benefits and the costs of linguistic diversity. -- John Edwards, Professor of Psychology, St. Francis Xavier University, USA Author InformationGabrielle Hogan-Brun is at the University of Bristol, UK. She has written widely on language and education, with a particular focus on addressing and accommodating cultural and linguistic diversity in Central Eastern Europe. Tab Content 6Author Website:Countries AvailableAll regions |
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