Overview

Today's businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and competitive online space. Traditional marketing tactics are no longer sufficient to capture the attention and loyalty of modern consumers who demand personalized experiences and sustainable practices from the brands they support. This shifting paradigm necessitates innovative solutions that leverage cutting-edge technologies to enhance customer engagement and foster meaningful connections. Leveraging AI for Effective Digital Relationship Marketing addresses this critical dilemma by exploring the transformative potential of artificial intelligence (AI) in revolutionizing customer relationships. By harnessing the power of AI-driven strategies, businesses can gain deeper insights into individual customer behaviors and preferences, enabling them to deliver personalized interactions and anticipate customer needs with unparalleled accuracy. Through the implementation of AI-powered solutions, companies can navigate the complexities of digital marketing with confidence, positioning themselves as leaders in building sustainable and mutually beneficial relationships with their customers. Targeted towards management and marketing academics, industry researchers, and practicing marketers, this book serves as a comprehensive guide for understanding and implementing AI-driven digital relationship marketing strategies. By synthesizing theoretical concepts with practical applications, it equips readers with the knowledge and tools needed to optimize their marketing efforts in today's dynamic digital landscape. With this book, businesses can unlock the full potential of AI to forge deeper connections, drive customer loyalty, and thrive in the competitive digital marketplace.

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José Duarte da Rocha Santos received his PhD in Management from Vigo University. He also holds MSc in Marketing and a bachelor's degree in Business Sciences. Between 1987 and 2002, he played various roles in sales, marketing, and management of companies in the information technology sector. From 2003 to 2018, he performed the functions of a management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the fields of management and marketing. He is currently a marketing professor at the Accounting and Business School of the Polytechnic of Porto (ISCAP/P.PORTO). He is also a senior researcher at the CEOS.PP - Centre for Organizational and Social Studies of the Polytechnic of Porto, Portugal. His main areas of research are strategic marketing, relational marketing and digital relationship strategies. Paulo Botelho Pires holds a Ph.D. in Management, a Master's degree in Marketing, and a degree in Systems Engineering and Computer Science. He has edited several books and academic journals and published several papers, chapters and books. He has taught marketing at the university level, with interests in e-commerce, digital strategy, customer experience, and artificial neural networks applied to marketing. Currently, he is a professor of marketing at Porto Accounting and Business School (ISCAP/IPP) and a senior researcher at CEOP.PP (The Center for Organizational and Social Studies). Nicholas Grigoriou has over 30 years of academic and practical marketing and international marketing experience in the banking, furniture, petroleum and education industries. Prior to entering academia, Nicholas held marketing roles in the banking, commercial furniture, and petroleum refining industries. Nicholas was awarded a doctorate degree in philosophy from Swinburne University in 2013. His doctoral. research investigated how packaged food and beverage exporters make product customisation and standardisation decisions for export to China. His academic research interests are in new product development and branding. Nicholas has represented the Monash brand name in and administrative capacity in Guangzhou, China and as an academic in Kuala Lumpur, Malaysia. Nicholas has published peer reviewed research in top ranking academic journals, and has served as a Visiting Professor at IESEG (Lille, France) March 2006, October 2011, February 2012 and 2014 (Lille and Paris) teaching ""Doing Business in China"" course.

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