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Awards
OverviewYou have only got seven seconds to make an impression before people decide if they want to work with your business, yet we are drowning in an information tsunami. If you’re not standing out and being noticed by your ideal customers, you may as well be invisible. So, how do you get more visible? In Let’s Get Visible! brand consultant and designer Sapna Pieroux explains why branding is vital to growing your business. This book will help you to: • Gain brand clarity, visibility, recognition and cut-through in your industry • Feel more confident, look more professional, credible and successful • Attract your ideal clients and inspire their confidence in your promise • Save you and your team time and money • Charge your worth and increase the value of your business Full Product DetailsAuthor: Sapna PierouxPublisher: Rethink Press Imprint: Rethink Press Dimensions: Width: 20.30cm , Height: 0.60cm , Length: 20.30cm Weight: 0.255kg ISBN: 9781781333983ISBN 10: 178133398 Pages: 232 Publication Date: 06 December 2019 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsForeword Introduction Part 1: Understanding Branding The Rise Of The Brand Your Brand Foundations Part 2: The VISION Process Visualise Inner Brand Stand Out Image Output Nurture Part 3: The Techy Stuff Colour Specifications Paper Specifications Special Finishes Jargon Buster Conclusion Bibliography Acknowledgements Picture Credits The AuthorReviews'Let's Get Visible! is a great read for any entrepreneur who wants to know more about branding and how it can boost their business success. As someone who has worked with thousands of entrepreneurs and built several businesses, I know how much of a difference branding makes to a business as it scales. I have personally witnessed the results of Sapna's VISION process with several of my own clients and the difference it makes to their confidence, the transformation it brings to their business is amazing. VISION is an innovative way to create the brand of your dreams as a collaboration with entrepreneur and designer. If you want to create branding that will help you stand out and scale up, then this book is absolutely brilliant.' Daniel Priestley, entrepreneur, author, speaker 'Clarity, confidence and power. The VISION process is a journey with spectacular results: my business crystallised and took a form beyond what I ever could have imagined. So much of branding is not understood. Sapna gives all her clients - and now her readers - understanding, insight and true clarity. Funny, sharp and forward-thinking, Let's Get Visible! is a must-read for all business owners, new and established.' Lorna Reeves, founder and owner of MyOhMy Weddings and MyOhMy Events, Wedding Planner of the Year 2019 'Sapna provides an invaluable insight into the power of your company's branding. Packed with practical advice, actionable steps, case studies and a brilliant methodology to help you discover and implement branding that truly represents your values and speaks to your target market, this book is a must-read for any entrepreneur or business owner who wants to build a solid foundation for their brand. Sapna's writing style is engaging, witty and direct - you won't put this book down quickly.' Sebastian Bates, founder of The Warrior Academy 'If, like me, you have a business and a brand, but no idea about branding, you need this book! Unless you have the skills and talents of both a marketing professional and a graphic designer, you are at risk of making some very expensive mistakes. Sapna's practical, down-to-earth advice will help you avoid that. Her book is full of great tips, activities and case studies that demystify the branding process and will help you develop your own thinking as well as find - and communicate better with - the right supplier. A great read!' Antoinette Oglethorpe, leadership development coach, speaker, author 'Let's Get Visible! details Sapna's approach to branding with amazing clarity for any business owner, new or established. The VISION process helped me position my company to speak specifically to my target customer, and yet have enough breadth and longevity that I could expand into other markets with the same branding and messaging. Her VISION process is so effective, I've hired her as Brand Mentor for my company and she teaches what's in this book to my clients and customers!' Alexander Seery, founder of Shifts to Success, author, coach 'Let's Get Visible! is the book I wish I'd read when setting up my company. Practical, clear advice with useful case studies that bring the VISION process to life, I found myself reaching for a notepad before page 10! I found Sapna's emphasis on nurturing your brand a particularly useful concept, offering powerful questions to challenge any lurking brand complacency. She is clearly an expert and this book puts branding at the heart of commercial difference.' Sara Milne Rowe, founder of Coaching Impact and author of The Shed Method 'Sapna is a branding genius and has an incredible ability to take thoughts, ideas and concepts from the minds of entrepreneurs and translate them into branding which looks amazing and which tells a story in itself. Throughout the book, Sapna outlines her method for building an incredible brand and provides insights on the importance of branding and why it's so essential for any business - new or established - to put in place branding which stands them out from the crowd. Your business identity and branding says everything about who you are and if you want to stand out in a crowded market, then this book will help you plan and define what you need.' James White, sales mentor and trainer, founder of Get Sales Fit 'The future of branding.' Tim Pat, Magento Development ‘Let’s Get Visible! is a great read for any entrepreneur who wants to know more about branding and how it can boost their business success. As someone who has worked with thousands of entrepreneurs and built several businesses, I know how much of a difference branding makes to a business as it scales. I have personally witnessed the results of Sapna’s VISION process with several of my own clients and the difference it makes to their confidence, the transformation it brings to their business is amazing. VISION is an innovative way to create the brand of your dreams as a collaboration with entrepreneur and designer. If you want to create branding that will help you stand out and scale up, then this book is absolutely brilliant.’ Daniel Priestley, entrepreneur, author, speaker ‘Clarity, confidence and power. The VISION process is a journey with spectacular results: my business crystallised and took a form beyond what I ever could have imagined. So much of branding is not understood. Sapna gives all her clients – and now her readers – understanding, insight and true clarity. Funny, sharp and forward-thinking, Let’s Get Visible! is a must-read for all business owners, new and established.’ Lorna Reeves, founder and owner of MyOhMy Weddings and MyOhMy Events, Wedding Planner of the Year 2019 ‘Sapna provides an invaluable insight into the power of your company’s branding. Packed with practical advice, actionable steps, case studies and a brilliant methodology to help you discover and implement branding that truly represents your values and speaks to your target market, this book is a must-read for any entrepreneur or business owner who wants to build a solid foundation for their brand. Sapna’s writing style is engaging, witty and direct – you won’t put this book down quickly.’ Sebastian Bates, founder of The Warrior Academy ‘If, like me, you have a business and a brand, but no idea about branding, you need this book! Unless you have the skills and talents of both a marketing professional and a graphic designer, you are at risk of making some very expensive mistakes. Sapna’s practical, down-to-earth advice will help you avoid that. Her book is full of great tips, activities and case studies that demystify the branding process and will help you develop your own thinking as well as find – and communicate better with – the right supplier. A great read!’ Antoinette Oglethorpe, leadership development coach, speaker, author ‘Let’s Get Visible! details Sapna’s approach to branding with amazing clarity for any business owner, new or established. The VISION process helped me position my company to speak specifically to my target customer, and yet have enough breadth and longevity that I could expand into other markets with the same branding and messaging. Her VISION process is so effective, I’ve hired her as Brand Mentor for my company and she teaches what’s in this book to my clients and customers!’ Alexander Seery, founder of Shifts to Success, author, coach ‘Let’s Get Visible! is the book I wish I’d read when setting up my company. Practical, clear advice with useful case studies that bring the VISION process to life, I found myself reaching for a notepad before page 10! I found Sapna’s emphasis on nurturing your brand a particularly useful concept, offering powerful questions to challenge any lurking brand complacency. She is clearly an expert and this book puts branding at the heart of commercial difference.’ Sara Milne Rowe, founder of Coaching Impact and author of The Shed Method ‘Sapna is a branding genius and has an incredible ability to take thoughts, ideas and concepts from the minds of entrepreneurs and translate them into branding which looks amazing and which tells a story in itself. Throughout the book, Sapna outlines her method for building an incredible brand and provides insights on the importance of branding and why it’s so essential for any business – new or established – to put in place branding which stands them out from the crowd. Your business identity and branding says everything about who you are and if you want to stand out in a crowded market, then this book will help you plan and define what you need.’ James White, sales mentor and trainer, founder of Get Sales Fit ‘The future of branding.’ Tim Pat, Magento Development Author InformationSapna Pieroux is an award-winning brand consultant, speaker and mentor. Her 25-year career has included working for design agencies and iconic media companies, helping global brands engage with their audiences. Using that big-brand experience, she developed her VISION process and her branding consultancy InnerVisions ID now helps ambitious business owners and entrepreneurs all over the world to scale their business so they can make a bigger impact and bigger difference. Tab Content 6Author Website:Countries AvailableAll regions |
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