Overview

Full Product Details

Author:   Martin Davies
Publisher:   Oxford University Press
Imprint:   Blackstone Press Ltd
Weight:   0.155kg
ISBN:  

9781854313768

ISBN 10:   1854313762
Pages:   120
Publication Date:   01 November 2001
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Part 1 What is marketing? Part 2 Developing a marketing strategy: where are we now?; where do we want to be?; how do we get there? Part 3 Implementing the marketing plan. Part 4 Marketing within the firm (internal marketing): information; training and appraisal; rewards; environment and equipment; organization; systems; social events. Part 5 Marketing to the outside world (external marketing): product; client care; quality; place; price; can anyone else pay?; hourly rates; interim billing/monthly direct debit; fixed fees; composite rate; success-based fees; percentage fees; discounts and introductory offers. Part 6 Promotion: advertising; some general points about advertising; press; television; radio; cinema; posters; public relations; media relations; sponsorship; charities; contacts; events; sales; promotion; packaging; direct selling; direct mail. Part 7 The marketing database. Part 8 Getting the right mix. Appendices: annex 1A - Solicitors' Practice Rules 1990; annex 14A - Solicitors' Remunerat

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions