Overview

Nowadays, human is experiencing high technology stage. Can human apply AI technology to help us to predict when economic growth or recession will come in this year or next year? Behavioral economics is the combination of psychology and economics that investigates what happens in markets in which some of the agents display human limitations. However, surely all of economics is meant to be about the behavior of economic agents, be their firms or consumers, suppliers orbankers. Economics traditionally conceptualizes a world populated by calculating, unemotional maximizers. If it is true, it brings these questions: Can technology improve economy? What factors had influenced our traditional business model changes? Traditional business changing model whether which may bring negative or positive impact to our future societies? This book is concerned how to apply marketing and behavioral economy and organizational behaviour theories and concepts to predict marketing behavior. I shall indicate some different marketing and economy and organizational behavioural theories or concepts to predict marketing behavior Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to any one of these case study challenges to aim to let any reader to judge whether how to choose the solvable method is better. This book is one teaching book to give some behavioral economy concepts how to apply to solve the individual company's actual case studies challenges and predict marketing behavior to sample enterprises.

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9789357339032

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