Overview

Get from idea to product/market fit in B2B Startups don't have infinite runway. To reach product/market fit, they need a solid roadmap, effective strategies to learn from their market and customers, and a framework for deciding when to pivot, and when to persevere. The issue is that most of the advice they get is either incomplete, unrealistic, misguided, or it's just not catered to the enterprise or B2B journey. Founders can create their own processes through patchwork at the cost of trial and error, but this can easily send them sideways. What startups really need is... A proven playbook Thousands of entrepreneurs and innovators have already used Lean B2B (the first, or this second edition) to quickly get from idea to product/market fit in B2B. Startups like Loopio, Knoetic, Flutura, Cobrainer, and Jupl were able to leverage the methodology to learn, test, validate, and build sustainable businesses. Intrapreneurs, corporate innovators, and innovation consultants in companies like Altran, the Netherlands Aerospace Centre (NLR), and ING leveraged the methodology to shortlist their ideas, improve their innovation practices, and build innovative products. Incubators, accelerators, investors, educators, and government officers have also used the methodology to increase the success rate of the startups (and founders) they work with. Lean B2B has everything you need to get from idea to product/market fit With the book, you'll learn: How to think through different ideas and company structures to set your venture on the right path How to find early adopters, establish your credibility, and convince business stakeholders to work with you How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition How to get initial validation, create a minimum viable product, and iterate product value until you reach product/market fit How to stress-test the progress you're making, keep your sanity, and evaluate alternate paths when things aren't going the way you'd like How to identify and avoid common challenges faced by entrepreneurs, and learn advanced techniques to speed up product/market validation An entirely new & updated version for a new reality Today, there are more companies building B2B products than there has ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier... but also more impatient. The case for the value of new innovations no longer needs to be made. The updates made to Lean B2B reflect the growing importance of differentiation, rapid value delivery, and market positioning. The new edition adds content on: Why companies look for new products, and why they agree to buy from unproven vendors like startups The 4 type of opportunities that can increase the chance of building products that get adopted by companies How to create a very specific wedge, and think about market opportunities The iteration process from initial MVP to delivering a product that exceeds customer expectations (and is at product/market fit) Service/consulting firms transitioning to products, corporate innovation, and much much more

Full Product Details

9781778074059

Table of Contents

Reviews

"""Creating a business that sells to other businesses is extremely difficult. You will face many obstacles-poor access to decision-makers, difficulty acquiring users to test assumptions, investors prematurely pushing growth, and so on. The gymnastics needed to check waste in the face of these obstacles is intimidating. Lean B2B is an indispensable tool that will help you apply lean entrepreneurial skills to complex business ecosystems."" - Brant Cooper, Disruption Proof and The Lean Entrepreneur Author ""Lean B2B has earned its place in the canon for any enterprise founder. I somehow stumbled on the first edition of the book years ago, and it helped fundamentally, positively change the way I approached building my companies. I attribute many of the mental models & frameworks I use to win as an enterprise founder to Étienne's writing."" - Joseph Quan, Knoetic Founder & CEO ""Extraordinary, insightful and well explained. Lean B2B equipped me with valuable tools and examples to help businesses with solutions that meet their needs."" - Jose Alonso, Incubation Manager at Konica Minolta and Board Member at Custom Surgical ""When my co-founders and I started Loopio, we used Étienne's Lean B2B principles to guide our actions, especially with customer conversations and research. This ensured that every line of code we wrote was translated into raw value for our customers. If you want to steer the ship in the right direction from day 1, this book will show you the way."" - Zak Hemraj, Loopio Co-Founder & CEO"

Author Information

Étienne Garbugli works at the intersection of Tech, Product, and Marketing.He's a three-time startup founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a customer research expert.In 2014, he published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helps thousands of entrepreneurs and innovators around the world build successful businesses.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available