Overview

Marc Andreesen once said that markets that don't exist don't care how smart you are. Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead--and the discipline to know when to change course. Written by Alistair Croll and Ben Yoskovitz, the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over thirty case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.

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Alistair Croll has been an entrepreneur, author, and public speaker for nearly twenty years. He's worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time. In 2001, he cofounded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies. Alistair is the chair of O'Reilly's Strata conference, Cloud Connect, and Interop's Enterprise Cloud Summit. He has written several books on analytics, technology, and entrepreneurship. Alistair lives in Montreal, Canada, and tries to mitigate chronic ADD by writing about far too many things at Solve For Interesting. Benjamin Yoskovitz is a serial entrepreneur with more than twenty years experience in web businesses. He started his first company in 1996 while completing university. In 2007 he cofounded Standout Jobs, a B2B software company in the recruitment space. The company raised $1.8 million from venture and angel investors. In 2010 after exiting Standout Jobs, Ben cofounded Year One Labs. Ben has been blogging since 2006. His Instigator Blog is recognized as one of the top blogs on startups and entrepreneurship. Ben is also an active mentor to numerous startups and other accelerator programs, including FounderFuel (a TechStars-like program in Montreal.) He regularly speaks at startup conferences and events, including the Michigan Lean Startup Conference, Internet Marketing Conference, etc. Daniel Henning is a director, producer, actor, and writer. His work has been seen on HBO, CBS, NBC, ABC, FOX, MTV, Comedy Central, and on stages throughout Southern California. He won a 2017 Telly Award for Best Writer for the film version of his play The Tragedy of JFK (as Told by Wm. Shakespeare). As director and writer, his TV and film work includes MTV's Rob Dyrdek's Fantasy Factory and the film Critic's Choice. He won the NAACP Theatre Award for Best Director of a Musical for The Wild Party. He is the Founding Artistic Director of Hollywood's The Blank Theatre, winning over 200 awards for his productions, including Best Production, from LA Drama Critic Circle, LA Weekly, Ovations, NAACP, etc. Henning has been inspirational to thousands of young artists through his creation of The Blank's Young Playwrights Festival (the only professional nationwide competition for playwrights aged nine to nineteen). He directed the first play by 2016 Tony Award Winner for Best Play Stephen Karam when Stephen was seventeen and a winner in The Blank's Young Playwrights Festival. Henning has also been an acting teacher and coach and is known for his ability to spot young talent. He has given opportunities to many young actors who later went on to success in Hollywood including Tessa Thompson, Noah Wyle, Alison Brie, Molly Shannon, Academy Award winner Octavia Spencer, and Sarah Michelle Gellar. He coached Sarah Michelle Gellar on her auditions for the landmark TV series Buffy the Vampire Slayer, and they shared a close personal friendship, even traveling to Australia together with family for New Year's Eve 2000, where the paparazzi photographed Henning and Gellar dancing. For several months, Henning was rumored to be dating Gellar in the Australian fan magazines (including Big Hit Magazine), which, of course, was inaccurate as Henning was traveling with his husband, Rick Baumgartner. He is a graduate of NYU's Tisch School of the Arts, Circle in the Square Theatre School, and American Conservatory Theatre. His work for LGBTQ Equality includes creating the fiftieth Anniversary Celebration of the Black Cat Protests (the first major LGBTQ Demonstration in the US) and directing and hosting the 2017 LA City Council LGBTQ Pride Ceremony. He was recently honored by the CA State Legislature for his work in LGBTQ Equality and nurturing the future of the Arts. He has also narrated dozens of audiobooks, both nonfiction and fiction.

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