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OverviewThis resource focuses on developing leadership, professionalism, and advocacy in the field of pharmacy. Personal stories, real life dilemmas, and experienced perspectives from noteworthy leaders in the field provide rare career insights and prepare students for their future career. Full Product DetailsAuthor: Cynthia Boyle , Robert Beardsley , David HoldfordPublisher: American Pharmacists Association Imprint: American Pharmacists Association Dimensions: Width: 12.20cm , Height: 1.30cm , Length: 18.30cm Weight: 0.363kg ISBN: 9781582121017ISBN 10: 158212101 Pages: 209 Publication Date: 16 June 2007 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: No Longer Our Product Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationCynthia J. Boyle, PharmD, Assistant Professor, Pharmacy Practice, University of Maryland School of Pharmacy Robert S. Beardsley, PhD, Associate Dean/Professor, Social & Administrative Sciences, University of Maryland School of Pharmacy David A. Holdford, RPh, PhD, is Associate Professor at Virginia Commonwealth University School of Pharmacy in Richmond. He has more than 20 years of practice, research, consulting, and teaching experience in the pharmacy profession and has used marketing to help develop, design, and assess pharmacist services and educational programs. He has published many articles about marketing on topics related to consumer behavior, pharmacist reimbursement, disease management programs, managed care pharmacy, and the promotion of pharmaceuticals. Dr. Holdford teaches marketing to both professional and graduate students and strongly advocates that marketing be a tool for all pharmacists. Tab Content 6Author Website:Countries AvailableAll regions |
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