Overview

Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world. Against all odds to succeed, Steinfeld's journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers. To build something meaningful like Steinfeld, you need to do more than dream about it. You need to Lead from the Core. Learn Steinfeld's Four E's--a set of guiding principles that help overcome any obstacle to your organization's success: Evolve Continuously, Experiment Without Fear of Failure, Express Yourself, and Enjoy the Ride. In this book, you'll also learn specific, actionable tactics, including: how to start a business with little money and experience; ways to avoid the early failure that plagues many businesses; strategies to scale beyond the startup phase; exactly how to communicate with boards and investors; and proven lessons to attract potential acquirers of your company.

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Jay Steinfeld, a founder and CEO of Global Custom Commerce (GCC), was an early mover in e-commerce. In 1993 he bootstrapped his website, built for just $1500 and operated from his garage, into the world's #1 online window coverings retailer. In January 2014, GCC was sold to The Home Depot, and Jay continued on with the company until mid-2020, leading GCC as its CEO and joining the Home Depot Online Leadership Team. Jay is an Ernst & Young Entrepreneur of the Year and has earned a Lifetime Achievement Award from the Houston Technology Center. Jay has spoken at national speaking engagements on topics such as corporate culture, core values, organizational design, mergers and acquisitions, disruption, and talent development. Jay has published more than 100 articles for CBS MoneyWatch and Inc.com. Jay is currently on the Innovation Board of The XPRIZE, whose mission is to bring about radical breakthroughs for the benefit of humanity. He teaches as an entrepreneur-in-residence at Rice University's Jones Graduate School of Business, serves on the Advisory Council at The University of Texas's Herb Kelleher Center for Entrepreneurship, is on multiple start-up boards, and supports numerous charities. Jay Steinfeld, a founder and CEO of Global Custom Commerce (GCC), was an early mover in e-commerce. In 1993 he bootstrapped his website, built for just $1500 and operated from his garage, into the world's #1 online window coverings retailer. In January 2014, GCC was sold to The Home Depot, and Jay continued on with the company until mid-2020, leading GCC as its CEO and joining the Home Depot Online Leadership Team. Jay is an Ernst & Young Entrepreneur of the Year and has earned a Lifetime Achievement Award from the Houston Technology Center. Jay has spoken at national speaking engagements on topics such as corporate culture, core values, organizational design, mergers and acquisitions, disruption, and talent development. Jay has published more than 100 articles for CBS MoneyWatch and Inc.com. Jay is currently on the Innovation Board of The XPRIZE, whose mission is to bring about radical breakthroughs for the benefit of humanity. He teaches as an entrepreneur-in-residence at Rice University's Jones Graduate School of Business, serves on the Advisory Council at The University of Texas's Herb Kelleher Center for Entrepreneurship, is on multiple start-up boards, and supports numerous charities.

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