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OverviewThe Law Management Section Guide to Business Development offers practical advice on how firms can use business development tools and techniques to drive growth and profitability. Expert authors give valuable insight into how to gain new clients and develop new business from existing clients. The A4 size book includes detailed analysis of the key areas of business development such as: promotional mix branding client relationship management competitive tendering client care planning and budgeting sales and sales management smaller practices pricing and fees online marketing research and analysis reputation management social media. This book is an essential guide that provides summaries of the key issues and techniques. It includes check-lists and hints and tips, plus information and support on the business and management issues of the day to enable firms to perform even better and more profitably. Full Product DetailsAuthor: Andrew Otterburn , Nigel Haddon , David BottPublisher: The Law Society Imprint: The Law Society ISBN: 9781907698774ISBN 10: 1907698779 Pages: 136 Publication Date: 14 February 2015 Audience: Professional and scholarly , Professional & Vocational Format: Mixed media product Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Foreword; 2. Introduction; 3. Promotional mix; 4. Branding; 5. Client relationship management; 6. Competitive tendering; 7. Client care; 8. Planning and budgeting; 9. Sales and sales management; 10. Smaller practices; 11. Pricing and fees; 12. Legal services reforms and related trends; 13. E-marketing; 14. Research and analysis; 15. Reputation management; 16. Client feedback; 17. Social media.ReviewsAuthor InformationAndrew Otterburn is a chartered accountant and management consultant. Over the last 17 years he has advised nearly 200 firms of solicitors in the UK and Ireland. Previous publications include Profitability and Financial Management and Cash Flow and Improved Financial Management (both Law Society Publishing, 1998). He is co-author of the annual benchmarking survey of law firms in Scotland published by the Law Society of Scotland. He was an advisor to Lord Carter's review of legal aid procurement. David Bott is a member of the Law Management Section committee and Principal of Bott and Co, a top 200 firm specialising in personal injury claims. Individual chapters have been updated by Law Management Section committee members and others including Andrew Otterburn, Kevin Poulter and Sue Stapely. Tab Content 6Author Website:Countries AvailableAll regions |
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