Overview

These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. To give your brand life--and a bigger chance of surviving against the competition--you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. ● Stand out on social media ● Create viral campaigns ● Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to your future standout success.

Full Product Details

9798212092722

Table of Contents

Reviews

Author Information

Amy Will launched her first business at just twenty-four years old, and has since established four successful brands. With a bachelor's degree from California Lutheran University in marketing and communications, Amy's expertise lies in SEO strategy, intentional content creation, digital community building, and strategic business partnerships. Susan Hanfield was a 2017 Audie Award finalist in the Young Adult category for The Game of Love and Death by Martha Brockenbrough. Her work has also been recognized with a Voice Arts Awards nomination in 2016 and as an Audie Award finalist in 2015 and 2014. She has recorded approximately seventy titles thus far, and comes from a strong classical theater background, bringing deep characterizations to all of her work. Her audiobook titles span many genres, including young adult, historical fiction, faith-based inspirational, fantasy, paranormal romance, science fiction, classics, and nonfiction. In addition to recording audiobooks, she can be seen in film, on stage, and in commercials.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available