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Author:   Henry Beard
Publisher:   Penguin Putnam Inc
Imprint:   Penguin Putnam Inc
Dimensions:   Width: 12.80cm , Height: 1.20cm , Length: 18.90cm
Weight:   0.142kg
ISBN:  

9781592400805

ISBN 10:   1592400809
Pages:   176
Publication Date:   19 August 2004
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Why Smart Executives FailAcknowledgments Preface 1. Why Smart Executives Fail What Can Studying Failure Tell You? Part I: Great Corporate Mistakes 2. New Business Breakdowns Stories of New Ventures That Don't Work...and Why 3. Innovation and Change Choosing Not to Cope 4. Mergers and Acquisitions The Search for Synergy, the Quest for Integration Strategy Gone Bad: Doing the Wrong Thing Why Strategists Misread Competitors and Select Irrational Strategies Part II: The Causes of Failure 6. Brilliantly Fulfilling the Wring Vision How Executive Mind-set Failures Push Businesses to the Brink...and Beyond 7. Delusions of a Dream Company How Executives Avoid Facing Reality 8. Tracking Down the Lost Signals Why Businesses Don't Act on Vital Information 9. Seven Habits of Spectacularly Unsuccessful People The Personal Qualities of Leaders Who Preside over Major Business failures Part III: Learning From Mistakes 10. Predicting the Future The Early Warning Signs 11. How Smart Executives Learn Living-and Surviving-in a World of Mistakes Notes Index

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Author Information

Henry Beard founded the National Lampoon along with Doug Kenney and Rob Hoffmann. Prior to National Lampoon, Beard collaborated with Kenney at the Harvard Lampoon during the late 1960s, producing nationally distributed parodies of Life and Time magazines and a book-length parody of The Lord of the Rings called Bored of the Rings. Since leaving National Lampoon, Beard has authored and co-authored over 30 humor books.

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