Overview

Ever go into a grocery store and see rows of cans and boxes with no labels? And if you wanted to know what's in that can or box, you have to call a phone number? No. Why? Because that doesn't work. So, why do Realtors use that technique? I want you to see what logical marketing looks like, when it is applied to real estate. And why it's so easy to beat the competition and get 1 out of 5 buyers to make you an offer. This site allows you to look through any book to see if it's worth your time and money. That is a good marketing stragety, let the book sell itself. I'm going to take advantage of that to get you to buy my book. I already know you won't find these techniques in any other book, but you don't know that. And, I know if you use these techniques, 1 out of 5 buyers will make you an offer. 1- Go to the Yard Sign page. Your YARD SIGN is the single most important part of your marketing strategy! Like a product label, it should sell your buyer- right at the curb. This is your first step in getting 1 out of 5 buyers to make you an offer. 2- Go to the FINANCE OPTION page. That simple layout, all by itself, will insure you get 1 out of 5 buyers to make you an offer! This technique will; Show you what to negotiate on, screen your buyers to make sure they have money, or can get money, and with one simple question, how to ask your buyer for the money. Even the most timid of sellers will appreciate this technique. Using just those 2 marketing strategies you'll get 1 out of 5 buyers to make you an offer. You won't feel awkward, not even when you are writing up the offer. But there is more, there's always more, this is marketing! You'll beat the competition with commission, take a tax deduction not a price reduction, and you'll reverse these techniques when you buy your next home! And if paperwork scares you, you can always find a licensed real estate agent, Realtor, or lawyer, to write it for you....at a HUUUUGE discount. The section on analyzing your buyers response, will tell you the truth. No other book has these techniques. No other author has had over 17 years experience working with the most stressed out sellers on the market...Military families! Every technique had to work! And, no other book has had so much attention from the National Association of Realtors! Cease this, and stop that. It was all about money---Your money! Before you list your house, BUY this book! You want to keep YOUR money! Original Print 1984

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9781497327641

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I wrote this book for the most stressed out sellers on the market, Military families. My Father was in the military, as was my Husband, brother, Father-in-law and brother-in law. My career was sales. I sold cars, insurance, computers, jewelry, clothes, boats, you name it, I probably sold it. I spent countless hours in classrooms learning about marketing and how to ask for the sale, how to ask for the money. Then I became Realtor. What a shock. They did the exact opposite of everything I had been taught. The product label didn't sell the product, It wasn't easy to buy, no asked you to buy it, instead, they ask if you want to see another one. I realized it wasn't a bad market that prevented more homes from being sold, it was bad marketing and high commissions. Based on that, I started one of the first For Sale by Owner magazines in the United States. The idea was to use the magazine to market homes directly to the public, and give the seller the same marketing techniques used to sell all other products. Every month, I would talk to my sellers and we would analyze their results. I did that every month for over 17 years. No other real estate author has this kind of experience. No other book has these techniques. You'll like the marketing strategies, the negotiating techniques as well as the' soft sell' closing technique In less than the hour it will take to read this book, you'll know more about marketing and how to ask for the money, then most Realtors. You can me on Facebook if you have any questions, just go to Kiss Your Realtor Goodbye!

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