Overview

Success in your first year of business is about one thing: survival Starting your own business is one of the best things you will EVER do. It may also be the hardest, but if you survive Year One, your dreams have a good chance of becoming a reality. Just Survive Somehow walks you through everything you need to know to make it happen: from talking about and planning your new business to creating a business proposition informed by clearly identified core values and an understanding of its market, and putting in place the financial security required to launch a business. Read this book to: Learn why ‘Year Zero’ – the year before you start your business – is vital to the survival process Discover how to start a brand, not just a business Understand why time is more valuable than money, and how not to waste it Build resilience and manage the mental loneliness of running a business Harness the decisions you take in the first twelve months to shape the success profile of your business

Full Product Details

Author:   Will Stewart
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.00cm , Length: 21.60cm
Weight:   0.227kg
ISBN:  

9781781336014

ISBN 10:   1781336016
Pages:   182
Publication Date:   11 October 2021
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword Introduction What You Already Know My work history Year Zero Your purpose Your values Dealing with the naysayers Make time Get ready to fail Sharing gets serious Financing your venture What Is The Point? What’s in a name? Why brands matter Your why – purpose Your why – brand values Choosing And Pitching Your Business’s ‘What’ Choosing your industry Get pitching Money, Money, Money Cash is king Time is money Investment fund Tax When clients don’t pay You’re going to need a bigger boat It’s All About The People, People! Do you understand people? Who’s the boss? 114 Are you the right person? Can you jump? Your Startup And Your Private Life Managing your family life and work life Loved ones, this section is for you How to stay in a relationship when you run a business from home Mental Health And Mental Strength Rope and elastic Me and my mental health Too many, too much, too far Get your workspace right Year One Tell the world Surviving your first year in business The true meaning of life Bibliography Acknowledgements The Author

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Author Information

Will Stewart is a retail, brand and product expert with over 20 years’ experience of working with companies including Woolworths, Sainsburys and The John Lewis Partnership. In 2014, Will found his true passion and started his own business, The Point.1888, the UK’s fastest growing and most respected brand licensing agency. Learn more at https://thepoint1888.com

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