Overview

To address the issue of the lack of integration and common policy among Japan’s cultural promotion actors and institutions, Gadjeva explores an integrated approach for Japanese public diplomacy through public-private partnerships. She examines the potential of the Japan Foundation as a central public diplomacy actor in Europe, facilitating a Public-Private Partnership Platform. Focusing on France and Bulgaria, Gadjeva observes the Japan Foundation’s role, contributions, and activities implemented between the 1970s and 2018, both autonomously and in collaboration with Japanese and local public and private actors. She compares the Foundation’s initiatives in the two countries, highlighting both the strong points and the space for improvement. In addition, Gadjeva points out essential Japanese, French, and Bulgarian actors with potential for future cooperation with the Japan Foundation through public-private partnerships. Drawing on her interviews with Bulgarian and French representatives, she examines the image of Japan and the future expectations from Japan. Revealing certain cultural aspects and less-explored areas of Japanese soft power, she proposes specific project proposals for integrated public diplomacy initiatives implemented through a Public-Private Partnership Platform facilitated by the Japan Foundation. Providing valuable insights into the strong and insufficient points of Japan’s public diplomacy in Europe and policy recommendations, this book will be of great interest to scholars and professionals in the spheres of Japanese public diplomacy, foreign cultural policy, and Japanese-European international relations.

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9781032193533

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Nadejda Gadjeva has completed a Bachelor’s degree in Global Studies at the Akita International University in Japan, a 1-year course in Political Studies at the Institut d’Etudes Politiques de Rennes (Sciences Po Rennes) in France, and Master’s and Ph.D. programs in International Relations at the Ritsumeikan University in Japan. She explores the relations between Europe and Japan with a focus on public diplomacy and cultural diplomacy as instruments for increasing the regions’ cultural presence and international partnerships. Nadejda Gadjeva has various publications in Japanese and European academic journals and participation in academic conferences and symposiums in Japan.

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