Overview

90% OF STARTUPS FAIL. 80% OF ANGEL INVESTMENTS BARELY BREAK EVEN. With twenty years’ experience as an angel investor, and having interacted with hundreds of investors and entrepreneurs, Angelica Morrone understands what it takes to make startups and investments succeed. Based on years of research and analysis, this book brings together her invaluable insights as an investor, while acknowledging and addressing the challenges faced by the entrepreneur. This book will teach entrepreneurs the five key things investors consider before deciding to invest, and take you from invisible to investible. Using Angelica’s easy-to-follow ANGEL methodology, it will show you how to: Acquire the right mindset for building an investible business Navigate business basics to ensure potential investors take you seriously Generate branding to make your business a desirable addition to an investor’s portfolio Execute sales and marketing to drive results, confidence and business value Line up funding to realise your growth ambitions

Full Product Details

Author:   Angelica Morrone
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 0.60cm , Length: 21.60cm
Weight:   0.227kg
ISBN:  

9781781334041

ISBN 10:   1781334048
Pages:   230
Publication Date:   14 September 2020
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction PART ONE The Angel Investment Landscape 1 Life As A Startupper First impressions count Think about your funders Don’t fear failure 2 The Macro View What is your vision? Include your mindset in your business plan Make the most of technology The world is your oyster 3 Characteristics Of The Successful Startup The ‘Silicon Valley’ state of mind The characteristics of a successful entrepreneur PART TWO The Angel Methodology 4 Acquire The Right Mindset Introducing the ANGEL methodology Acquire the right mindset Fixed vs growth mindsets The ‘Silicon Valley’ mindset The aligned mindset Eight steps to investment Explore your motivation Ikigai Adapt and align to bring success 5 Navigating Business Basics Business basics for you Business basics for your enterprise Understanding cash and investments Key financial ratios The business plan 6 Generate Branding Personal branding The five steps of branding your startup Tell your story 7 Execute Sales and Marketing Marketing strategy Sales Investors seek strategy 8 Line Up Funding Fundraising options The importance of having an angel (investor) The investment landscape Characteristics of angel investors Managing expectations The Ladder of Finance PART THREE Pitching, Valuation And Goals 9 The Pitch Prepare your pitches Tips for perfect pitching 10 The Valuation Valuation methods Measurable milestones The lead investor 11 Goals Setting goals Conclusion Appendix I: The Pitch Appendix II: The Valuation Methods The Berkus method Book value method Comparables method Discounted cash flow Risk factor summation Scorecard method Venture capital method Appendix III: The Business Plan Appendix IV: The Documents Needed Bibliography The Author

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Author Information

Angelica Morrone’s career has included tenure at Fiat USA and a role as Director of Investor Relations, Sales and Trading at Morgan Stanley. Following this, she co-founded her own asset management company, which to date has invested and managed a compounded $2 billion. Angelica has been an angel investor for the past twenty years. Her vision of creating a positive legacy that transcends generations, by accelerating impactful capital, is evident in her investments to date. While managing these ventures, she has built a private real estate portfolio worth $50 million. Angelica became an Olympian in 2014, speaks five languages and has lived in nine countries. She is now based in Switzerland. Learn more at www.angelicamorrone.co

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