Overview

This textbook helps readers increase their entrepreneurial knowledge, improve their competences, and expand their entrepreneurial thinking. The book consists of nine chapters: Expand Entrepreneurial Vision, Improve Entrepreneurial Quality, Prepare for Entrepreneurship Education, Identify Entrepreneurial Opportunities, Build An Entrepreneurship Team, Compose the Business Plan, Planing Entrepreneurial Strategy, Avoid Entrepreneurial Risks, and Optimize Entrepreneurial resources. It allows readers new to the area to gain an understanding of entrepreneurship and provides a solid basis for starting a business in the future. Each chapter includes learning objectives and “leads” at the beginning and ends with review and “think and discuss” sections.

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9789811518386

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Prof. Xiaozhou Xu is President of the Communication University of Zhejiang; Chang Jiang Scholars Chair Professor of MOE in China; and Qiushi Chair Professor at the College of Education, Zhejiang University. Prof. Xu was selected into the “New Century Talent Project”, and the MOE New Century Talent Supporting Project. He also holds the UNESCO Chair in Entrepreneurship Education and is President of the UNESCO Entrepreneurship Education Network National Chapter of China.

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