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OverviewThis volume originates from the editors’ interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three – discourse, culture and context – play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world. Full Product DetailsAuthor: Miguel F. Ruiz-Garrido , Juan Carlos Palmer-Silveira , Inmaculada Fortanet-Gomez , Maurizio GottiPublisher: Verlag Peter Lang Imprint: Verlag Peter Lang Edition: 2nd Revised edition Volume: 38 Weight: 0.510kg ISBN: 9783039116805ISBN 10: 3039116800 Pages: 352 Publication Date: 16 June 2008 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviews«... this collection is undoubtedly a useful reference and research tool for anyone teaching English for (International) Business Communication or for Business Communication specialists. -- Fiona Cromarty-Lawtie ... this collection is undoubtedly a useful reference and research tool for anyone teaching English for (International) Business Communication or for Business Communication specialists. (Fiona Cromarty-Lawtie, TESL-EJ) Author InformationThe Editors: Juan C. Palmer-Silveira, Ph.D., lectures and carries out research at Universitat Jaume I (Castellon, Spain). He is involved in teaching English for Business Communication. He is the author of international books and articles. His main research interests are in the fields of academic and professional English. Miguel F. Ruiz-Garrido, Ph.D., is a lecturer and researcher at Universitat Jaume I (Castellon, Spain), where he teaches English Language and English for Business Communication. His main research interests are in the fields of English for academic purposes and English for professional purposes. Inmaculada Fortanet-Gomez, Ph.D., is a lecturer and researcher at Universitat Jaume I (Castellon, Spain), where she coordinates the Group of Research on Academic and Professional English (GRAPE). Her current research interests are related to academic and professional English. She has authored and edited several articles and books on EAP/ESP. Tab Content 6Author Website:Countries AvailableAll regions |
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