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OverviewFull Product DetailsAuthor: Irina HeimPublisher: Springer International Publishing AG Imprint: Palgrave Macmillan Edition: 2023 ed. Weight: 0.308kg ISBN: 9783031267420ISBN 10: 3031267427 Pages: 112 Publication Date: 29 March 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1.The Intellectual Property Landscape.- 2.The Creation of IP.- 3.The Protection of IP.- 4.The Exploitation of IP.-5.The Evaluation of IP and First Steps in Strategy Formulation.-6.Building an IP Strategy.-7.Resourcing in the IP ContextReviewsAuthor InformationIrina Heim is a Lecturer at Henley Business School, University of Reading where she teaches business and management disciplines, including Intellectual Property Management. She also taught a number of economic disciplines at the Department of Economics, University College London. Irina has published articles in academic journals, as well as an edited book and several book chapters. Her research interests include strategic management, organisational change, innovation and industrial strategy implications for companies. Tab Content 6Author Website:Countries AvailableAll regions |
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