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OverviewThe book is about modern media knowledge for public relations. Integrated communications are those channels for informing about a product, service age, brand, personality, or idea that the specialist uses in the action with the target audience. The ability to choose them correctly, to give the correct assessment of the adequacy of the message to a specific target audience, as well as an understanding of the childbirth of interpersonal and mass communications in a business environment is an important professional competence of a manager, which largely determines the level his professionalism, and the labor market. Full Product DetailsAuthor: Etha FlemisterPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 15.20cm , Height: 0.90cm , Length: 22.90cm Weight: 0.236kg ISBN: 9798730128255Pages: 156 Publication Date: 29 March 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |