Overview

In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality. As a leading expert on creativity, Tina Seelig has continually explored what we can each do to unleash our entrepreneurial spirit. In Insight Out, she offers us the tools to make our ideas a reality. She clearly defines the concepts of imagination, creativity, innovation, and entrepreneurism, showing how they affect each other and how we can unlock the pathway from imagination to implementation, where our ideas then gain the power to inspire the imaginations of others. Drawing on more than a decade of experience as a professor at the Stanford University School of Engineering, Seelig shows readers how to work through the steps of imagination, ideation, innovation, and implementation, using each step to build upon the last, to ultimately create something complex, interesting, and powerful. Coping with today's constant change, everyone needs these skills to conquer challenges and seize the opportunities that arise. Seelig irrefutably demonstrates that these skills can be taught, and shows us how to mobilize our own energy and bring new ideas to life.

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9781504611541

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Reviews

With her mature voice and classy enthusiasm, Eliza Foss adds her personal brand of elegance to this well-crafted discussion on putting creative energy into action. Her performance conveys the steady optimism necessary to hold listeners' attention...Though Seelig is a Stanford academic, her language and ideas are made highly accessible with clear chapter organization and frequent overviews. With the help of spot-on phrasing from Foss, listeners will never lose their way while absorbing these well-organized points about turning ideas into action. -- AudioFile Seelig explains how the skills of creativity, invention, and entrepreneurship can be pursued in every walk of life, and even better, how they can be taught. -- Tim O'Reilly, founder and CEO of O'Reilly Media, Inc. Tina Seelig presents a provocative pathway for bringing your ideas to fruition. Illustrated with inspiring examples, this book leaves plenty of room for defining your own choices as you move through the entrepreneurial process. -- Geoffrey Moore, Businessweek bestselling author The eminently creative Tina Seelig...offers timeless wisdom and concrete steps to guide you down the elusive path of innovation. Whether you are an aspiring entrepreneur or an established professional, Insight Out will be your essential guide for converting your ideas into impact. -- Liz Wiseman, Wall Street Journal bestselling author Insight Out elegantly illustrates how to move from imagination to innovation, and inspiration to implementation. -- Adam Grant, New York Times bestselling author

Author Information

Tina Seelig has a PhD in neuroscience from Stanford University Medical School. She is the author of the international bestseller What I Wish I Knew When I Was 20 and inGenius. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education. Eliza Foss is an actress who has appeared in numerous theaters in New York City and around the country. She has narrated over thirty books and short stories, been featured in AudioFile magazine, and won five AudioFile Earphones Awards for her narrations.

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