Overview

InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying – or just pondering on – them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate, trigger debate, conversation and reflection that will enliven and enrich your writing and thinking. From the arts to sciences, advertising to psychology, this book encompasses it all. You will encounter writers, lyricists, firebrands, psychoanalysts and complexity theorists, The New Yorker cartoons, Spartan mothers and tractor boys, as well as learn the difference between jumbo jets and mayonnaise, and the significance of the number 45. AUTHOR: Anthony Tasgal is a lecturer, speaker and strategist whose main occupation is advertising and marketing. He specialises in storytelling, behavioural economics and insights, and greatly enjoys etymology and comedy. He is the author of the award-winning books The Storytelling Book and The Inspiratorium. SELLING POINTS: . Centred on the identification and propagation of insight . A plethora of insightful and intriguing techniques around business development, innovation and smart thinking . Covering a range of interesting and socio-normative themes from areas in the arts, science, technological innovation, etymology, ancient history and behavioural economics and psychology . Written by an extraordinary author with a multifaceted array of interests and specialities which have cultivated a body of work structured towards the attenuation of knowledge, conversation and debate . A must-read for book lovers who wish to expand their personal cultivations and explore new methods for growth.

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9781912555574

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Reviews

"""A delightful potpourri of annotated punchlines - that's what I would call this easy and entertaining book. Here are some wonderful, wise, insightful and witty quotes, phrases and acronyms by myriad writers, storytellers and even a toilet seat. There is rich insight behind each one, and we learn why they have come to mean so much more than just the words that describe them. Here's one place you can give it full attention for a partial period, rather than CPA."" - Shekhar Deshpande, Head of Strategy Global Accounts, Facebook ""InCitations will not tell you all of life's answers boiled down to one phrase like some over-praised, over-priced 'self-help' book. It will, however, provoke you to think and question how you see and interact with the people around you. The author explores everything from behavioural economics, complexity theory, sport, mythology, humour, advertising and TV with a sense of humility that is refreshing and approachable. The more challenging content in each section is followed by a realistic reflection and breakdown of how to apply the topic to your own work or life. This moreish diversity of citing everything from current pop culture to world-renowned physicists keeps the reader wanting to read 'just one more section'.""- Krista Bradley, Senior Manager Market Research, Microsoft ""There is a Chinese proverb - knowledge is the best charity. Whether you are stuck or eager to express yourselves, this series of memorable quotes, aphorisms and expressions will spark your thinking and communication. InCitations is also a meaningful gift to share with the person you cherish."" - Katie Zhou, Co Founder and Managing Director, MetaThink Strategic Branding & Innovation Consultancy ""Earnest, inquisitive readers should read this book for the plethora of valuable lessons it contains while taking extensive notes. Everyone else should read it just for fun."" - Rory Sutherland, Vice Chairman, Ogilvy and author, Alchemy"

A delightful potpourri of annotated punchlines - that's what I would call this easy and entertaining book. Here are some wonderful, wise, insightful and witty quotes, phrases and acronyms by myriad writers, storytellers and even a toilet seat. There is rich insight behind each one, and we learn why they have come to mean so much more than just the words that describe them. Here's one place you can give it full attention for a partial period, rather than CPA. - Shekhar Deshpande, Head of Strategy Global Accounts, Facebook InCitations will not tell you all of life's answers boiled down to one phrase like some over-praised, over-priced 'self-help' book. It will, however, provoke you to think and question how you see and interact with the people around you. The author explores everything from behavioural economics, complexity theory, sport, mythology, humour, advertising and TV with a sense of humility that is refreshing and approachable. The more challenging content in each section is followed by a realistic reflection and breakdown of how to apply the topic to your own work or life. This moreish diversity of citing everything from current pop culture to world-renowned physicists keeps the reader wanting to read 'just one more section'. - Krista Bradley, Senior Manager Market Research, Microsoft There is a Chinese proverb - knowledge is the best charity. Whether you are stuck or eager to express yourselves, this series of memorable quotes, aphorisms and expressions will spark your thinking and communication. InCitations is also a meaningful gift to share with the person you cherish. - Katie Zhou, Co Founder and Managing Director, MetaThink Strategic Branding & Innovation Consultancy Earnest, inquisitive readers should read this book for the plethora of valuable lessons it contains while taking extensive notes. Everyone else should read it just for fun. - Rory Sutherland, Vice Chairman, Ogilvy and author, Alchemy

"""A delightful potpourri of annotated punchlines - that's what I would call this easy and entertaining book. Here are some wonderful, wise, insightful and witty quotes, phrases and acronyms by myriad writers, storytellers and even a toilet seat. There is rich insight behind each one, and we learn why they have come to mean so much more than just the words that describe them. Here's one place you can give it full attention for a partial period, rather than CPA."" - Shekhar Deshpande, Head of Strategy Global Accounts, Facebook ""InCitations will not tell you all of life's answers boiled down to one phrase like some over-praised, over-priced 'self-help' book. It will, however, provoke you to think and question how you see and interact with the people around you. The author explores everything from behavioural economics, complexity theory, sport, mythology, humour, advertising and TV with a sense of humility that is refreshing and approachable. The more challenging content in each section is followed by a realistic reflection and breakdown of how to apply the topic to your own work or life. This moreish diversity of citing everything from current pop culture to world-renowned physicists keeps the reader wanting to read 'just one more section'.""- Krista Bradley, Senior Manager Market Research, Microsoft ""There is a Chinese proverb - knowledge is the best charity. Whether you are stuck or eager to express yourselves, this series of memorable quotes, aphorisms and expressions will spark your thinking and communication. InCitations is also a meaningful gift to share with the person you cherish."" - Katie Zhou, Co Founder and Managing Director, MetaThink Strategic Branding & Innovation Consultancy ""Earnest, inquisitive readers should read this book for the plethora of valuable lessons it contains while taking extensive notes. Everyone else should read it just for fun."" - Rory Sutherland, Vice Chairman, Ogilvy and author, Alchemy"

Author Information

Anthony Tasgal's main occupation is advertising and marketing, with a particular leaning towards storytelling and behavioural economics. His other interests are the Greeks and Romans, film and writing comedy. He is the author of The Storytelling Book and The Inspiratorium.

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