Improving Service Quality and Customer Engagement With Marketing Intelligence

Author:   Mudita Sinha ,  Arabinda Bhandari ,  Samant Shant Priya ,  Sajal Kabiraj
Publisher:   IGI Global
ISBN:  

9798369368145


Pages:   399
Publication Date:   17 July 2024
Format:   Paperback
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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Improving Service Quality and Customer Engagement With Marketing Intelligence


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Author:   Mudita Sinha ,  Arabinda Bhandari ,  Samant Shant Priya ,  Sajal Kabiraj
Publisher:   IGI Global
Imprint:   Business Science Reference
ISBN:  

9798369368145


Pages:   399
Publication Date:   17 July 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Temporarily unavailable   Availability explained
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.

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Mudita Sinha is currently associated with Christ University as an Associate Professor of Marketing. She has completed her Ph.D., Masters in Marketing Management, and MBA. Dr. Sinha is an experienced researcher, faculty, and salesperson with proven abilities. She is a competent professional with over 12 years of combined experience in Industry, Business Education, Institutional Affairs & administrative functions. Dr. Sinha has published several articles in various National and International Journals of repute in Marketing and General Management. To keep her knowledge updated and deliver the best quality she participates and presents research articles at different National and international conferences. |Arbinda Bhandari - Editor|Arbinda Bhandari PhD |Samant Priya - Editor|Samant Priya PhD Sajal Kabiraj specializes in strategic management consulting and innovation-based market research studies. He has strong international practice area and research experience in multinational corporations. Dr Kabiraj presently teaches at the School of Business, Design and Technology at Häme University of Applied Sciences (HAMK), Finland. Through his teaching career in China as a tenured Full Professor and elsewhere, he has been awarded the Best Teacher Awards in 2008, 2011, 2014, and 2018 for academic research and teaching excellence. His research interests lie in strategy, sustainability, innovation, entrepreneurship, and international business. Sajal’s research focuses on the question of how companies, in collaboration with other societal actors, can contribute to sustainable development as defined in the UN Sustainable Development Goals (SDGs). He works together closely with practitioners from various industries to find answers to questions of practical and academic relevance. His research is characterized by a quantitative-empirical approach. In addition to active publishing, he likes to be active in collaboration with companies and other societal stakeholders and create societal impact. Sajal received the Outstanding Contribution Award for Research and Teaching from Dongbei University of Finance and Economics, Dalian, PR China in 2018. He has been awarded the highest honor to foreign experts “Xinghai Friendship Award 2015” by the Mayor of Dalian City, Dalian Municipal Government, PR China. He has supervised theses at the postgraduate level, including MBA, MSc, and Doctoral students.

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